@Eli Abrams my pleasure!

@Amelia Kate jamie Nice to meet you!

This is great share, @Alex Becker So many people test different variables instead of starting with one. This is also why I'd like to start a campaign running awareness ads. Because it helps to undertsand which mesasges resonates with the audience while offering value. Unfortunately, not many biz owners/media buyers see value it. Do you run awareness ads to train pixels with a particular messaging? I am interested to know your experience.

@Galo Lara When the creative/copy in the ads have dog whistle language and high awareness symbols...the facebook algo will show it to relevant people who will be interested in what you have to offer. I treat ads as prompts feeding the meta AI to show the ads to a more relevant audience.

hi @Dr. Matt Shiver Welcome here. I'm yet to use Hyros, but glad to hear good feedback about it as I'm pretty much new here. As i too am in the health niche, I look forward to exchanging ideas and thoughts.

@Linda Mark you're SPAMMING. And you're indeed interrupting my dailily activities. I hope the group admins BLOCK you!

@Eugenio Silva Don't you think you should double down on what worked for you?" I'm curious, what was the challenge there? Also, I'd like to understand how your offer is positioned right now? (For high awareness, high sophistication, high awareness, low sophistication, low awareness, low sophistication?) If it's high awareness, high sophistication or high awareness, low sophistication, then you can optimise the VSL for schedules. Because that's of course more cost-effective.

@Kaleb McCullough Instead of thinking broad and niche...I always approach ads based on AWARENESS-BASED POSITIONING...so you'll have the highest universal appeal that will let the algo show your ads to all the 3 segments you mentioned. The way I see them are late adopters and early adopters. Late adopters (low sophistication - high awareness). Early Adopters (high awareness - high sophistication). Segment 1 (early adopters) is hard to convert because they've seen it ALL yet they are looking for a solution as their problem hasn't been resolved. Now, they need more SOLID reason to believe you which means your USP, mechanism and positioning should suspend their disbelief. So when you create ads based on awareness and tie it to the DEEPER core problem that your competitors don't solve and explain HOW IT works (when everything else failed)...you can have a universal appeal. That's why the foundation for STRATEGICALLY coming up with more ad copy relies entirely on your positioning. When you're strategic about your POSITIONING, it becomes super-easy to come up with winning ads and controls that scale...because once you know which positioning people are raising their hands more, you can test different UX copy for ads that are congruent with your positioning and feed the algo. Once you know WHY people are converting and you can feed Facebook more with different specifics (like dog whistle language, stories, symbols, biases, mechanism)....This will also help the ads to reach more people. So instead of niching down, I would suggest doubling down on AWARENESS-based positioning(pro tip: see who the big spenders are in your market and make sure you've value proposition to outperform them) That way, you will not only attract segment 1 but also segment 2 as well. Let me know if you have any questions. Btw, what's your offer, Kaleb?