This is one of the best questions you can ask yourself to narrow down your brand. "knees-over-toes-guy" is the perfect example of this. Yes, he teaches many different things, but he's known for this skill and it makes him a lot of money. Once you're a customer of his, NOW you are open to hear about the other skills he has. so when you ask yourself 'What skill do you want to be known for?" think "The _____ guy"

I invite you to Captivate

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