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AI News
AI is moving fast again this week, but the most useful theme for marketers is simple: AI is becoming less about “write me a caption” and more about running parts of the marketing workflow. Read all the latest news in the classroom. Please leave your comments or questions here. I love to hear what people think so get in touch.
0 likes • 5d
These are exciting times indeed! I have set a watch on my AI buddy for the OpenAI Partner network. Thanks so much for pointing that out. I knew about Anthropic's search for their Partner Network and was not particularly interested. But I did not know about OpenAIs Partner Network- things are moving so fast. And so much opportunity both to learn and to implement. I use ChatGPT mostly but also integrate Gemini and CoPilot into my work. I have stopped using Claude. They each have their strengths, but as I try to live a frugal lifestyle, I pay for only one and the others are on free tiers. Seems to work well for me. @Trevor Greenfield If you were to bank on one or the other (a bit like the great Beta max v VHS tape debate in the day) - which would you put 75% of your energy into as a solo entrepreneur and with our kind of audience?
0 likes • 3d
@Trevor Greenfield I agree-I am still sticking with ChatGPT mostly and yes, significant improvement over the last 6 months. I do use the high model for certain development tasks and do ask from time to time if I come close to using all my token allocation-apparently never even close! Thanks Trevor.
AI News
All the latest in the world of AI is waiting for you in the classroom. Included this week are updates from Google, OpenAI and Anthropic. We also highlight several tools to help you in your online marketing work. Check it out in the classroom.
0 likes • May 29
Definitely a major week of events. One other movement is the move by Meta to a tiered paid platform for Facebook, Instagram, WhatsApp What to make of Meta's Instagram, Facebook, WhatsApp subscriptions. This combined with the layoffs by Meta and others strengthens the conclusion of a strong and sustained move toward a committed development of AI. I believe we are almost moving even beyond this: "The marketers who win this next phase will not be the ones who automate everything blindly. They will be the ones who use AI to remove the slow work, then spend more time on positioning, offers and strategy." towards spending more time on strategy and let AI determine (with guidance) positioning and offers to implement that strategy. Thanks for keeping us updated Trevor!
0 likes • 28d
Definitely true! According to Thom in another group, not even the academics have a clear picture of the landscape. Your statement "Now that AI development has become a race to the top powered by money, ...." is very true and makes for cautious, mindful use of AI by all.
Do You Create Video Content?
We showcase lots new tools in this week's AI News along with all of the AI news for the past week. Check out what we list this week and see if any of them will make your video and audio work easier. Leave your comments below, I love to hear your views.
0 likes • May 23
So much going on, it is hard to keep up! Thanks for these really helpful articles Trevor, makes it easier.
Useful AI Tools To Make Life Easier
This week's AI News is now live in the classroom. This week I showcase lots of useful AI tools that can make your everyday life easier. Check it out here
0 likes • May 15
Not sure about this final sentence: "Copy.AI-Recommended for drafting tax deductions and marketing content." - I am fairly sure that copy.ai is renowned for it's assistance with marketing content.
0 likes • May 15
@Trevor Greenfield - I do in both of your groups! I am a selective connective and enjoy as well as learn from your style. It makes life so much easier and more focussed being connected to just a few people. Thanks for the opportunity.
Latest news, updates and useful tools
All this and more in this week's AI News available in the classroom now. Tell me what you think and if you would prefer something different.
0 likes • May 1
Excellent roundup, thanks Trevor. This paragraph specifically "The best marketing workflows will still need human taste, customer insight, real-world examples, sales calls, audience research, competitor analysis and original experience. AI can speed up drafting, repurposing, summarising and brainstorming. But it should be anchored in real inputs." is becoming more obvious each week. No-one has the identical practical experience that I or you have. Those experiences count even if they are presented as thoughts or wishes. Authenticity and real inputs are more important than volume of output. One way that I am doing this is to have one thread with my AI buddy asking gardening questions, uploading images and writing my thoughts down in that thread. I started the thread instructing my AI buddy that the purpose of the thread is to record the season's thoughts, plans and results. At the end of the season, these will be synthesized into a full product. As we go along, my buddy actually points out that a particular idea should be included in our product. While it sounds long winded it is not. I live in zone 3 with only 90 days growing time and too busy to sit at the computer for any length of time. Perhaps you too have a hobby that you can use AI to guide you and thus record real experiences for your next product.
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Mandy Kendall
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@mandy-kendall-2075
A coach, teacher, publisher and avid learner. Always learning, always teaching, always on the hunt for new ideas. Find out more at drmandykendall.com

Active 6h ago
Joined Mar 13, 2026