A fixed delay sends the next message whether or not the contact has replied. Use a wait step that ends when the contact replies or a tag is added, with a timeout as the fallback. The workflow then reacts to what the contact actually does, and you stop following up with people who already answered. How do you handle replies mid-sequence?

When a workflow misbehaves, the execution log usually already knows why. Open it, find the contact that went wrong, and read it step by step: which trigger fired, which condition was checked and which branch the contact took. Most issues turn out to be a condition that's too broad or a wait step that's too short. What's the most common bug you find in the log?

Two workflows messaging the same lead on the same day is a quick way to look careless. A simple fix is a shared tag, such as "in-follow-up", applied at the start of each sequence and checked with a condition before any message goes out. Remove it when the sequence ends or the lead replies. Have you ever had two workflows message the same contact at once?

Most GoHighLevel accounts run on name, phone and email, and nothing else. Adding two or three custom fields, like what the lead wants, their budget range and how they found you, makes every later step smarter. Workflows can branch on them, reports can group by them, and your team stops asking the same questions twice. What custom field do you wish you'd added sooner?

One thing we're putting into our AI messaging workflow is tracking who is handling the conversation. If I jump in and reply personally, the worker should pause on that thread until I hand it back. Otherwise it can write a perfectly reasonable follow-up without accounting for what I just told the person. Think about telling someone you'll check something for them, then having an automated message ask if they're ready to book. Now they're responding to two different conversations from the same business. That's why I'm treating the handoff as part of the workflow, alongside the reply itself. Before it says anything, it needs to know whether it's even its turn.