Something big is happening behind the scenes on Amazon, and it is already shaking up entire categories. China started enforcing a new tax rule that forces every Chinese Amazon seller to submit detailed quarterly reports directly to the Chinese tax bureau. We are talking full sales data, fees, PPC spend, profit, inventory flow, everything. The kind of transparency most of these sellers never had to deal with. And this is happening at the same time that US tariffs are going up and the de minimis loophole is being shut down. Add Amazon’s tighter cross-border compliance on top of it, and you get a perfect storm. The result? Margins for many Chinese brands have basically disappeared. Some are dumping inventory. Others are pausing ads or abandoning entire product lines. A few are leaving Amazon altogether. And with China now able to audit sellers for the last five years, a lot of companies over there are panicking. Now here’s the part that affects you... For US and EU sellers, this shift is creating an opportunity we haven’t seen in a years! Ads can get cheaper because the usual PPC warriors are pulling back. Competition is likely to thin out. Pricing power is coming back. And for once, the marketplace will actually feel more fair. This will help end the “race to the bottom” era and companies building real brands finally have room to get back on top. How are you planning to take advantage of this window of opportunity?

Hey guys, I wanted to start off the year sharing a win! Here are the Amazon Ads results I achieved for December 2025 for one of my clients. There are a few important lessons here... 1) As you can see from the image, we invested $3.1k in Amazon Ads and generated roughly $59k in attributed sales, which puts ROAS close to 19x. The account reached over 11.8 million impressions, drove close to 55k clicks, and converted into consistent daily sales throughout the month, with clear spikes during peak buying days. This is a strong example of what well-structured and well-managed ads can do when they’re aligned with the listing, pricing, and consumer demand. 2) This is exactly why ads are an essential tool to support your business on Amazon . It helps you increase visibility, momentum, and generates valuable data to make business decisions. Organic alone is not enough! That said, ads are a double-edged sword. If you don’t understand how campaigns, match types, bids, budgets, and search intent actually works, ads will happily eat up your profit while giving you very little in return. Amazon Ads reward education, structure, and discipline. Guessing or “boosting everything” usually leads to frustration. Important reality check: These results are not typical, and they’re not guaranteed. Performance depends heavily on your market, your price point, your margins, your competition, seasonality, and how strong your product and listing are to begin with. What works for one product or niche won’t automatically work for another. If there’s one takeaway here, it’s this: Amazon Ads can be incredibly powerful, but only when you treat them as a skill to learn, not a button to press. I learn something new every day! How confident do you feel with Amazon Ads right now?

I spent the last few weeks, (probably more), doing a deep dive into how to use AI tools to help improve results on Amazon. What tools are best for what and how to get the results. Nano Banana (the image generating engine of Microsoft Gemini) got a new release, and I have to tell you, it´s impressive! It´s not perfect, (it's not just "click a button" and get the perfect results) but with a little tweaking, you can make real improvements to your product listing. If you are an Amazon Seller and have to outsource the image generating piece of the work, you will save $$$. For designers, freelancer's or Virtual Assistant, this will dramatically reduce delivery time. Forget CANVA! The game has changed! If you want me to record a video showing you how to use Nano Banana to generate your product images, leave a comment below in the form of a fun GIF!

Are you an absolute beginner just feeling things out? Have you made your first sale? Are you working on scaling your Amazon business? Where are you at with your Amazon Journey?

Let's get to know each other! Introduce yourself below (where you're from and what you like to do for fun). Be sure to leave a gif, (we like gifs) 😁