You win some, you lose some. I've been very torn on this decision for the last few weeks, but I have to put my focus where it can make the biggest impact on my business. I will be making the following changes after this Friday's Coaching Call: 1. You will no longer be charged for access to Ad Master Coaching (effective immediately) - I'm not going to charge you for access and I'm opening the gates to let anyone in for free. You are welcome to invite anyone who many benefit from this group that would not have paid for access. This is being done for the following reasons... 2. Coaching calls will only be held once per month (1st Friday of every month - 10am Central US Time) 3. Clips will no longer be transcribed and posted. 4. Coaching calls will be transcribed in full and the unedited transcript will be posted with the full call in the "Classroom" section. 5. I will still do my best to answer any questions posted in the group and answer any and all questions asked on the monthly calls. I am grateful for this community and the time we've spent together. I want to continue to serve you all and be available to help, but can not dedicate the time to managing the group and it has not grown to the point that I can dedicate more resources to it. For those curious about where I'm turning my focus, I will be launching a new consulting program designed to help stressed and overwhelmed marketing agency owners get out of the weeds and transform their agency into a well-oiled machine that doesn't require their direct oversight to run smoothly. I'm really excited to be serving agencies in this way, as I've provided pieces of this for the last 7+ years, but have not structured my offer in such a comprehensive way. Thank you all for your time and support over the last couple of months. It has been a pleasure getting to know you and serving you. Sincerely, -Ryan Baker Founder, Ad Master Coaching

From 8-18-23 Coaching Call Question: Do you recommend like running standard shopping alongside PMax and with what Bidding strategy? Answer: Yeah. Yeah. No, good question. So I haven't specifically addressed that in a Q&A. So let me let me handle that real quick. And then J you had made noise. I'm assuming you had a question. So yeah, basically the standard shopping performance, Max, is supposed to be a supplemental campaign type. It's supposed to be turned on once you kind of have the wheels turning, performance is coming in and it's a way to find I want to see new audience segments that can convert and then to to just like dump gas on the fire. So Google themselves will tell you you should run all of the campaign types that can be addressed with performance, Max, as standalone campaigns in addition to performance, Max and I have seen generally more success in e-com by running standard shopping. But at at all versus running performance. Max, If you have a product that people want and are often searching for and then buying on line performance, Max is an easy win. And then running standard shopping allows you to target in different ways. So the way that I like to use them alongside each other generally performance Max is just going to kind of do whatever it wants to do. It will find using whatever asset groups or listing groups you have, it will start serving some impressions. It will then when you get a conversion in any listing group based on whatever audience signals it picked up, it's going to dump gas on that fire. It just load the impressions up for that listing group to try and maximize the performance from that group because they're like, Oh, we found a market for it. Let's give them that all day. So that's kind of not really something you have a lot of control over with standard shopping, the best way to run alongside that I've seen is to use a manual bidding and have like, well, okay, manual bidding in at least one campaign that is bidding like really low.

Hey guys, got a question about offline conversion imports with enhanced conversions. I believe we have all of this setup correctly, and currently, some gclids are being pulled into a Google sheet via a hidden form field, and we're about to set up the same thing for wbraid because this funnel is heavy on youtube traffic. I'm seeing a lot of the conversion uploads not matching up. My current understanding is that you only need a phone number and email to be hashed for the conversion to match with enhanced conversions but is that not the case? Do we still need gclids / wbraid? These sales are happening within the conversion window so I'm not sure what else the issue could be.

Ok, we've got some time between today's call and our next call, as we're moving to Fridays at 10am Central US Time. I've already got some questions, which is great! I may also continue some of the answers to the last question from our last call, depending on time (it was a broad question with a lot of possible answers). Here are the call details. As always, feel free to drop questions in the comments and we'll tackle everything we have time for! Time: Jul 14, 2023 10:00 AM Central Time (US and Canada) Please download and import the following iCalendar (.ics) files to your calendar system. Weekly: https://us02web.zoom.us/meeting/tZAsceyspjIuGdWJvu6fF-8K9wHDyfpe_nxg/ics?icsToken=98tyKuGsrz0vHtyctBqGRpwIBY_oZ-jxiFhbjadqtgnwVSZ1L1vdb_VqFqt5AN3v Join Zoom Meeting https://us02web.zoom.us/j/84165489431 Meeting ID: 841 6548 9431 Passcode: AMCSKOOL --- One tap mobile +13052241968,,84165489431#,,,,*43144275# US +13092053325,,84165489431#,,,,*43144275# US --- Dial by your location • +1 305 224 1968 US • +1 309 205 3325 US • +1 312 626 6799 US (Chicago) • +1 646 558 8656 US (New York) • +1 646 931 3860 US • +1 301 715 8592 US (Washington DC) • +1 719 359 4580 US • +1 253 205 0468 US • +1 253 215 8782 US (Tacoma) • +1 346 248 7799 US (Houston) • +1 360 209 5623 US • +1 386 347 5053 US • +1 507 473 4847 US • +1 564 217 2000 US • +1 669 444 9171 US • +1 669 900 9128 US (San Jose) • +1 689 278 1000 US Meeting ID: 841 6548 9431 Passcode: 43144275 Find your local number: https://us02web.zoom.us/u/kbfJB35cmU

Hey Ad Masters! I've been drowning in work as I overhaul 50-something accounts for an agency client, on top of my normal workload. That said, I'm getting pumped about the future of the Community and working on making it a better and more valuable experience. Please let me know if there is anything in particular you'd like to see that would compel you to tell all of your friends and colleagues to join this group because of the immense value. In the meantime, here are some ideas I've had for the future of the group (some near, some slightly less near): - Better Utilizing the Classroom The Classroom section of Skool is a place for structured learning and I'm currently under-utilizing it. I got to see under the hood of another group and was made quickly aware of my limited mindset regarding the classroom. - Moving forward, I plan to add a Resources section with all sorts of tools, expanded knowledge, swipe files, etc, to make it easier to find things that may help you as they've helped me over the years. - I also plan to add some dedicated training that can be unlocked as you gain points and level up. Most of the dedicated training I've been creating is geared toward new ad managers, whereas this coaching community is for those working in the trenches, but there are certainly things that apply to all experience levels and I could always create new training upon request. - The classroom is also a great place for community rules and explaining how to get points, provide feedback, etc. I'll pretty well hide everything behind the Level 2 lock, making it basically mandatory to make a post or comment so you can get some likes/points. - I may start adding the recorded coaching calls and Q&A clips to the Classroom as well, making them accessible by search in the community feed or through a dedicated Classroom set. (TBD) - I want to add more fun things to unlock. What would you want to unlock for hitting higher levels? I've added some free 1-on-1 coaching calls as rewards, but was thinking about adding a free account audit and/or some other rewards. Anything in particular sound good? I can't give my personal 1-on-1 time to everyone as the community grows, but I'm happy to give it while the group is smaller.