You might have heard of the billion-dollar brand Gymshark... I decided to research them a bit recently after shopping for some new gym socks. Ben Francis was working for $5 an hour just six months before launching Gymshark. He's now become one of the youngest billionaires and he did it all leveraging one incredibly genius marketing strategy. In 2012, when Ben started sewing shirts from his parents garage, marketing was a bit different. You ran ads. You posted on billboards. And maybe if you were “ahead of your time,” you posted on YouTube. So maybe it was because Ben was only 19, or because he was launching from his parents' garage, or because he was just really passionate about what he was launching… That he thought of a new strategy. Ben’s strategy? Well it allowed him to completely avoid expensive advertising campaigns. Instead, Ben brought in the absolute best leads, while hardly showing his own face online, and blew up overnight. (Literally….his website crashed because so many people ordered a tracksuit) So what did Ben actually do? Just 3 things. He went to in person events. This is where hype within the fitness space was initially generated. People came to his table, got to test out the clothing, and other fitness enthusiasts got caught up in the hype. Imagine you bring your online business to an in person event.... And when the doors open, you get completely overrun?? By customers you didn't even know you had. At this point Ben outsourced manufacturing. They had to turn the "stock off.” Bonus nugget: Ben obsessed over quality. They launched the women's range which flopped at first, and now their leggings sell out in minutes Next Ben sent samples of his clothing to his favorite fitness youtubers… Sounds basic? Well it was revolutionary when Ben did it. No one was doing “influencer marketing.” Influencers were an entirely new concept. But Ben loved watching gym content, so it made sense to send them his new gymwear he’d just sewn together in his parents basement.

I'm not a fan of resolutions. I'm a fan of habits that stick. So quick challenge for any of you guys setting resolutions: Start them today. Want to lose weight? Start the diet now. Want to grow your skool? Film a youtube and send some outreach today. Want to get in a relationship? Go sign up for some events surrounding your interests right now. But here are some questions to help you figure out what you need to focus on in the big picture. - What's something you do for fun/to relax that you have no positive memories of? Delete it. - What's one thing you didn't think was productive that led to a win? Do more of that. - If you removed 1 thing from the past year, to help you hit your goals, what would it be? Delete it. - What's the best week you had this last year? Engineer that to be your every week. Answering these questions made me realize that any time on social media was lost time. I had no positive memories from social media, and very few from any type of television. Boom there's 2 things to cut out. If I removed sugar from my diet, I'd have more energy to work late. I've already started eliminating processed foods to eliminate sugar completely. One thing that felt unproductive was writing and documenting my ideas. Turns out those became my best content and eventually a $40k launch. "Write more" is something I started last month. Finally, the best weeks I've had this year were filled with 14 hour work days, lots of writing and calls, evenings outside running, or walking with my Fiancé, and going to bed exhausted because I worked so hard. So more deep work sessions paired with outdoor adventures *for me* are the ingredients I'll be insuring are always in my schedule. And remember.... Your life is happening now. It doesn't start when you hit a goal. You're not preparing to live. You're living... The moments you spent reading this post, are gone. Go and live each future moment. So that when it's all said and done, you can look back with a smile, knowing you lived.

While working 10 hours a day, 24 days in a row, living out of a hotel with sketchy wi-fi 😂☠️ Thank you @Patrice Moore!!

First of all, Merry Christmas everyone! And if you don’t celebrate, I hope you still have a good time today and that you’re ready to take on 2026! I just came back from Family Dinner with my girlfriend's family and am now sitting at my kitchen table to get a bit of work done (No, not a lot but still a little bit, just to feel better and keep the rhythm going) The point of the story is: Being consistent is (probably) more important than working hard. So this post is a reminder for everyone that working consistently matters and that if you’re struggling right know, just keep on working. Enjoy the holidays everyone!

Carlos has been on Skool for over a year. He lives in Columbia, and was joining communities, sending dm's and still couldn't crack $10k/mo. 2 months ago, Carlos cracked $10kmo for the first time. We'd only been working together for 6 weeks. (Putting him in the top 1% income bracket in his country) So let's go back to what Carlos was doing last year: - Joining other Skool groups - Building his skillset and learning ads - Making content about Skool - Networking - Building his own group to attract leads But no one was responding, or often when he'd get on a sales call, he'd wind up closing them for less $$$ than he thought he could. A few thousand here, and there, but Carlos couldn't seem to crack $10k/mo. One of my youtube videos popped up on his scroll one day. And next thing I know, I’m getting on a call with this young Columbian kid. I remember, even thought he wasn't making what he wanted to make, he was still super excited about Skool. Carlos asked me how I ran my sales calls and we spent 45 minutes rebranding his entire offer. I showed him how to ascend low ticket clients to bigger offers. And how he could pitch people without feeling "salesly." Carlos wasn’t sure the outreach messaging I helped him with would work. But he sent it anyways… Next thing we're on a call, and I ask him how the outreach was going.... “Patrice! … Thank you so much! This is going to be my biggest month ever!” After a frustrating year on skool, it took us just 6 weeks of working together, for Carlos to hit his first $10k. Because he rebranded his offer as premium, implemented my sales script, and started targeting a clear avatar (with buying power). It’s not about spending tens of thousands on ads, or going viral on Youtube…. No matter how many coaches sell ya that dream. It’s just about bringing leads in with a low ticket “attraction offer,” so you can build trust first, and then give them a higher ticket product that gets them results. Want to map out your own ascension funnel so you can control your traffic and bring in consistent income?