@James C Ricketts Brother, this is exactly the kind of conversation and growth I hoped this community would create 👊 And honestly, I think your instincts are right. Personally, I would probably do both:Create a rough 6-week framework BUT treat it as a live document while speaking to real people. Because the danger is building something in isolation for months only to realise people wanted something slightly different. So initially, I’d keep it simple:Week 1 = thisWeek 2 = thisetc. Just focus on:• the outcome• the benefits• the transformation• the biggest problems you solve Then start speaking to parents and validating:• what they’re actually worried about• what grades/problems their child has• what they’ve already tried• what outcome they really want The market will help refine the framework. Also, if you haven’t already done this, I actually created a research prompt you can run through ChatGPT, Gemini, Claude, Perplexity etc (using the research/deep research option) to help flush out:• the biggest pain points• language parents use• fears• desired outcomes• objections• opportunities in the market. (See attached👇) That could really help you get started and refine your positioning further. And the mindset work you mentioned is massive by the way. Most people think business problems are strategy problems when often they’re identity, fear, confidence, or avoidance problems underneath. Also appreciate the words brother ❤️ And I agree — impact, purpose, growth, family, helping people… those things matter deeply. But money matters too. Because without money, it becomes harder to care for your family properly, harder to create freedom, harder to grow, and harder to make a bigger impact in other people’s lives as well. Money by itself isn’t purpose.But used properly, it can support purpose. I hope that helps. Lights out for me😴

@James C Ricketts Quick follow up brother 👊 How are you getting on with this? Did you manage to either: 1. Draft the rough 6-week framework 2. Run the research prompt 3. Speak to any parents yet No pressure for it to be polished. Even a rough version is progress. At this stage, the goal is not to build the perfect programme in private. The goal is to get enough clarity to test whether worried parents actually want this, what they care about most, and what would make them say, “Yes, my child needs this.” If you’ve got even a rough Week 1–6 outline, feel free to post it here. Then we can help you tighten it up and think through the next step.

@James C Ricketts — quick follow up brother 👊 Haven’t seen you this week so just checking in: Have you written dowm your Business Direction V1.0 yet? Remember — the goal here is not perfection. It’s direction. Most men stop at the clarity stage because they keep refining things internally but never make the vision visible. As I mentioned in the blueprint:“Insight feels powerful. Execution changes your life.” Once you post your Version 1.0, we can move into the next phase properly: • validating the idea • simplifying the path • building around your real-life constraints • and turning the vision into practical 90-day actions Not polished. Just honest. That single action separates thinkers from builders 👊”

@James C Ricketts Ahh brilliant brother 👊 And honestly, that’s the important thing — you finished it. Most people start these kinds of exercises and never complete them because clarity forces you to confront yourself a bit. I’ll check it out properly when I get a moment. Looking forward to seeing the direction you landed on. Hope you, the family, and everything else are doing well too brother

Just to expand on this. Last month one of my businesses was accidentally flagged as fraudulent by Amazon’s AI. Not a competitor. Not a customer complaint. An AI mistake. Even after providing company documents, video interview and proof, it still took a month to unlock the account. A month of: • no sales • no income • frozen payouts from previous sales • ongoing expenses And now it’ll likely take another 2–3 months plus extra ad spend just to recover the lost momentum. This is why I keep saying: As a dad, relying on ONE source of income is dangerous. Doesn’t matter if it’s a job or a business. Systems fail. Companies make mistakes. Markets change. AI gets things wrong. So here’s my 2 cents: Start building survival money. If you can, put away a third of your income. If that’s unrealistic right now, start with £100/month. Automate it. Standing order. Separate account. Non-negotiable. Goal 1: 1 month survival money. Meaning: Enough to keep food on the table, bills paid, and panic low if income stops. Then build: → 3 months → 6 months → 12 months Most dads aren’t stressed because life is hard. They’re stressed because there’s no margin for error. The moral of the story? Security is not your salary. Security is having enough time, savings, skills, and options to survive when life punches you in the face.