Activity
Mon
Wed
Fri
Sun
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
What is this?
Less
More
4 contributions to Pro Wrestling Skool
I Still Have A Day Job. On Purpose.
𝘛𝘩𝘪𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘢𝘭 𝘵𝘩𝘪𝘯𝘨 𝘐'𝘷𝘦 𝘦𝘷𝘦𝘳 𝘢𝘥𝘮𝘪𝘵𝘵𝘦𝘥. I still have a day job. Go ahead. Let that sink in. The guy running a wrestling promotion, a training academy, a fitness center, and a digital community for wrestlers... Still. Has. A. Day. Job. And before you close this post — hear me out. Because this is the most important thing I'll ever tell you about building a wrestling career. Back in 2002, I sat down in my boss's office at the auto parts department and told him I was staying. Not quitting. Staying. I'd been wrestling since 1997. Five years of driving hours for $20 paydays. Five years of bumps, bruises, and broken promises from promoters who couldn't fill a bingo hall. I loved this business with everything I had. But the math didn't lie. Wrestling wasn't paying the bills. And I had a family depending on me. Most guys in that situation quit wrestling. I refused to quit wrestling. So I kept the job — and I kept building. Here's what nobody tells you about having a day job AND a wrestling career: The stability isn't a weakness. It's a weapon. When I launched New Ohio Wrestling in 2015, I didn't have to take bad sponsor deals because I was desperate. When I started Pro Wrestling Skool, I didn't have to rush a half-baked product to market because I needed the cash. When I started building the Academy, I could afford to do it RIGHT instead of doing it fast. The day job bought me OPTIONS. And options are everything in this business. Now here's why I'm telling you this today. I've been quietly building something for this community. A full membership experience inside Pro Wrestling Skool — courses, tools, resources, and a community of wrestlers who are serious about building real careers. It's coming soon. And when it drops, Founders will get special pricing. If you're already here in this community, you're already ahead. You'll be the first to know. You'll get the best deal. That's the reward for showing up early. But before that drops — I want you to start where I had to figure everything out the hard way.
I Still Have A Day Job. On Purpose.
3 likes • 10d
My day job is definitely good enough to support me. I’m extremely blessed, but I do know deep down that it puts a ceiling on how far I can get in wrestling
How Do Indie Wrestlers Build A Reputation That Gets Them Booked?
1. The Fast Answer Indie wrestlers build a booking reputation through repeated professional behavior outside the ring. Show up early. Communicate fast. Help with setup and teardown. Stay out of drama. Say thank you after every show. Promoters book people they trust, and trust is built by small actions repeated over months, not by one good match. 2. Why This Matters Your reputation decides how often your phone rings. Get this right and you get repeat bookings, referrals to other promotions, and a name that travels into rooms you are not standing in. That is how a guy with average offense ends up booked three nights a weekend. Get it wrong and you get one shot. You have the match of your life, and then nobody calls back, and you spend five years wondering why. I have been in this business since 1997 as a performer, a trainer, and a promoter running New Ohio Wrestling in Columbus, Ohio. I have sat on both sides of that table. The wrestler asking for the date, and the promoter deciding who gets it. 3. What Most People Get Wrong Most people think reputation is built in the ring. It is not. Your reputation is built in the parking lot, in the locker room, in your DMs, and on your social media page. By the time you go through the curtain, the promoter already decided whether you are coming back. Here is the part nobody tells you. Your reputation is not who you are. It is what other people believe about you. Those are two different things, and only one of them gets you booked. 4. The Right Way to Think About It Wrestling gets you noticed. Professional gets you booked again. Talent is the ad. Reputation is the product. An ad gets somebody to look one time. The product decides if they come back. This is pure Reputation work in the 3R Framework. Reach gets eyes on you. Revenue turns the work into money. Reputation is the bridge between them, and without it the other two stall out. Every interaction in this business is a job interview. You never know who the person carrying the ring boards is, or who the woman at the concession stand is married to. Treat all of them the same.
How Do Indie Wrestlers Build A Reputation That Gets Them Booked?
2 likes • Aug 12
Really good stuff here. One question: to me the “Not asking for a booking yet” feels fake. Of course I want a booking! Is there any advantage of doing that over, for example, “I’d be interested in working with you if you’re looking to fill spots coming up.”?
Aug 3 • 
Reach
How Do Independent Wrestlers Get Booked?
Independent wrestlers get booked by making it easy for a promoter to say yes. That means a professional promo package, clear available dates, a stated rate, and a reputation for showing up on time and working safe. Talent gets you noticed. Professionalism gets you booked. Reliability gets you booked again. I am Donnie Hoover. I have been in professional wrestling since 1997 as a performer, trainer, and promoter. I own New Ohio Wrestling in Columbus, Ohio, and I train wrestlers at the NOW Elite Pro Wrestling Academy. I have sat on both sides of the booking table. So here is what I actually see. Out of roughly 10 booking pitches New Ohio Wrestling receives in a month, about 40% included match footage. 0% listed available dates. 0% stated a rate upfront. That is the real gap. Most wrestlers are not losing bookings in the ring. They are losing them in the inbox. What promoters are actually deciding A promoter opens your message on a phone, between errands, with a card to fill. They are answering three questions in under a minute. Can this person work? Who are they? Is booking them easy? Answer all three in one link and you beat almost every pitch in the folder. What a working pitch looks like - Name - Character - Heel or babyface - Home city - Available dates - Travel range - Rate - One link with a photo, a two minute highlight video, and a promo clip That is the whole thing. Five sentences. The part nobody tells you Your first booking is an audition for the next ten. Show up early. Work safe. Help with the ring. Promote the show. Thank the promoter before you leave. Promoters talk to each other constantly. One locker room is your resume for ten others. Promoters in here: what makes you delete a pitch instantly? Wrestlers: what is the hardest part of getting booked right now? 👇
How Do Independent Wrestlers Get Booked?
1 like • Aug 3
Do you think it’s important to tailor your promotional package for each pitch? Or does one size generally fit all?
Jun 27 • 
NOW Elite
Reach, Reputation, Revenue. The Order Matters.
Here is the part nobody tells you. You can take every bump in the locker room. You can post every day. You can drive to every show. And still not make a dollar from this business. The problem is almost never the work. The problem is the order. Reach. Reputation. Revenue. That is the 3R cycle. The engine that turns wrestling into income. Run it in order or the engine stalls. Reach gets you seen. Followers. Dream 100. Social posts that hit. The promoter finds your name on the list. Reputation gets you trusted. The locker room knows you. Promoters book you without a second thought. Fans buy the shirt. Revenue gets you paid. Bookings at real money. Merch that moves. Coaching. Online income. The thing that lets you keep doing this. Here is what I know. Skip Reach and Revenue has no audience. Skip Reputation and Revenue has no trust. Skip Revenue and it is a hobby that costs you money. The cycle compounds. Reach feeds Reputation. Reputation feeds Revenue. Revenue funds more Reach. Most guys try to start at Revenue. They want the payday before the brand. They want the booking before the proof. You cannot skip the line. You can only build it. Here is the test. Pick the R you are weakest in right now. That is where your next 90 days go. Which R are you grinding on right now? Tell me in the comments. I will tell you what to do next.
Reach, Reputation, Revenue. The Order Matters.
1 like • Jun 28
I wonder about a 4th R - Reps To build reputation (as a worker, not as a person), you have to put on good matches. Your reach is going to be more effective if you have quality highlights to pull from. Same with revenue. Nobody can or should be paying you for coaching if you don’t have skills to back it up. It’s not always true that good workers get booked more, but it sure helps. Practice, polish, and innovation drive the Reps, and I think that affects the way the whole cycle works. Curious to hear opinions
1-4 of 4
Luke Carlson
2
13 points to level up
@luke-carlson-6739
Just a world traveler

Active 3d ago
Joined Jun 24, 2026
Powered by