Client is a roofer (SAB) who rented a small office in his target area of the city purely to get a physical address verified on his Google Business Profile. He's currently still paying for it, $3,600/yr, and we're trying to decide whether to keep the lease going or cancel it now that the address is already verified. Options we're weighing: 1. Keep paying, treat it as an ongoing local SEO asset. 2. Cancel the lease, leave the address listed as is on GBP. 3. Cancel the lease, remove the address, do just Paige/Automations Would love input from anyone who's actually tested this: 1. If he cancels the lease but leaves the address listed, what realistically triggers a Google re-verification down the line? Competitor spam flag, random audit, something else? How often does this happen to an aged, already-verified profile? If it does get triggered, is re-renting the space and redoing the video verification the only way through it? 2. If he cancels and removes the address, going pure SAB, how much of a ranking hit have you seen on local pack / G.Maps for that specific keyword/area, just from losing the physical address signal? 3. Bigger picture: we already run full GBP optimization (Paige), citations, reviews/SMS automation, and a rebuilt site for him. Has that level of optimization ever fully offset losing the address for SAB rankings in your experience, or does the physical address still carry enough weight that it's worth the client eating the cost regardless? Trying to get a realistic read on where the risk/reward sits before advising him to keep or cancel.