Quite a few insights: I love the sun Happy by Pharell Williams is one of my favorite song of all time Walk the walk: as a life reinvention coach for women I coach more from experience than text books and framework Professional v personal: when it comes to business it's never just about business I will never go back to corporate life

You built years of work. The clients who came back, and the ones who sent their friends. The late nights figuring out what works and what doesn't. The expertise you now carry around so naturally that you forget most people don't have it. Podcasts changed my business once already. Years ago, PR and podcast interviews took my first website from zero to 100,000 monthly readers. A publishing house found me through that visibility and asked me to write a book that then became a bestseller. I've now been a guest on more than 90 podcasts, and I can tell you exactly why they matter even more today. When you say you're an expert, that's a claim. When a host introduces you to their audience, that's proof. AI works the same way. ChatGPT, Perplexity and Google's AI answers trust what other people say about you far more than what you say about yourself. Every episode page, every show description and every link back to your website is a third-party signal. It tells AI that you are real, that you know your stuff, and that someone else was willing to put their name next to yours. So you're doing two things at once when you get on a podcast. You're speaking to an audience that is already leaning in. And you're engineering your digital footprint so AI can find you, trust you and recommend you. Here's where most people get it wrong. They decide they want to be on podcasts, and the first thing they do is start pitching (or they never start because they don't know where). A busy host decides within seconds whether to reply to you. If you're not ready, you get silence. And silence feels personal, so most people quietly give up and decide podcasts "aren't for them." It was never you. You just weren't prepared yet. These are the five assets I want you to have ready before you send a single pitch. 1️⃣ A podcast strategy Before you think about which shows, think about why. What should podcast guesting actually do for your business? Who do you need listening? What does success look like three months from now?

I did a thing...I taught other Skool community hosts how to launch a summit on Skool...now I am speaking in all these summits on Skool 🤣 Come check out these 3 sessions!! The Turning Point Summit hosted by @Sabine Matharu September 23 11:30am PT | 2:30pm ET LINK Black Friday to Ball Drop Summit hosted by @Martine Brown September 24 9am PT | 12pm ET LINK Beyond the Scale: Second Chapter Summit hosted by @Sue-Anne Hickey September 28 10am PT | 1pm ET LINK This is going to be great FUN, with tons of incredible content and speakers!!

I’ve been on Skool for about 28 months. And I definitely didn’t figure it all out on day one. For roughly the first 18 months, I was selling low-ticket memberships and generating around $400/month in recurring revenue on Skool. I was still making money in my business through coaching, consulting and fractional COO work. But Skool itself? $400 MRR. Then I decided to simplify everything. I shifted to a Freemium Skool model. Free became the front door. Premium became my recurring revenue offer. I started using summits and collaborations to drive traffic. And instead of constantly creating more stuff, I focused on three things: Traffic. Conversion. Retention. That changed everything. My communities have now grown to 13,000+ members. I’ve built $10K–$15K months. I’ve grown my Skool affiliate income from about $2,500 in 2025 to nearly $7,000 so far in 2026. But some of my favourite proof isn't mine. It’s watching the women inside my communities take what they’re learning and run with it. One member grew her new Skool to 150+ members. Another ran her first bundle and showcase with 141 live attendees and a 93% show rate, then went on to build her first full summit. Others have rebuilt their communities, simplified their offers, grown their audiences and finally created a business model that feels manageable. Some of these women have stayed and worked with me for 6, 9, 10, even 15 months. That matters to me. Because I don’t think the goal is just to build a big community. The goal is to build one that creates results for you AND your members. It took me 18 months to really understand that. Once I did? The rest is history. 🧡

Congrats and a BIG THANK-YOU to @Kimberly Armatys who is going to get to Level 8 this week in our community!! She's a few points away from reaching this significant milestone. When you get to Level 8, you win a 1-year Premium Membership. ...but we're going to give her a VIP Membership because she's our first Level 8 and broke the record. Let's help her get there a little sooner. Drop some 🧡 in the comments for Kimberly!!