Ran Daniel's free Jev SEO skill on odgtravel.com (our family & group tour company in northern Vietnam). Sharing the results in case it helps anyone with a small business site. 📊 The numbers 85/100, grade B. 60 URLs crawled, 59 pages analysed, 752 Jev judgments, total Jev cost $0.0124. 21 actions found, 4 critical or high. Partial audit: I had no PageSpeed key, so performance only uses crawl timings. ✅ What's working Security and trust 100. On-page, structured data and performance 92. All 10 AI crawlers it checked (GPTBot, ClaudeBot, PerplexityBot, Google-Extended...) are allowed in. ⚠️ What hurts Content quality is the weak spot at 70. Jev flagged 9 important pages (destination pages, a Ha Long cruise page, blog, combo tours) as not really answering what visitors search for, averaging 0.28 on a 0 to 1 helpfulness scale. Basically: lists of tours, not enough real writing. It also found some pages competing for the same topic, and slow server responses (some pages over 7 seconds at crawl time). 🧠 Gotcha for Cloudflare users 59 internal links pointed to a 404 at /cdn-cgi/l/email-protection. That's Cloudflare's email obfuscation. Real visitors usually see the email fine, but crawlers that don't run JS see a broken link. 💡 My takeaway The technical side was mostly fine. The real gap is content that actually helps a traveller decide. AI can't fake that part, it needs real trip details and real experience. Question: for those running local or service businesses, which scored lowest for you: content, performance or crawl? Curious if it's the same pattern.