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14 contributions to Brendan's AI Community
White-label AI Voice + SMS system built on Retell + n8n + GHL — offering to agencies (setup + rev share model)
Been building a full AI workforce system on Retell + n8n + GHL for home service clients. Got multiple agencies asking about white-labeling it, so putting this out there formally. What the system does: • AI Voice Rep: Retell agent handles inbound calls 24/7, qualifies leads, books appointments directly into GHL calendar • AI Text Rep: n8n orchestrates all SMS/WhatsApp/Chat/Facebook/Instagram DM conversations using OpenAI • Outbound campaigns: AI calls cold lead lists, n8n triggers Retell, outcomes logged back to GHL • Review requests, reactivation sequences, pipeline updates — all automated inside GHL The tech stack: → Retell AI (voice agent, inbound + outbound) → n8n (orchestration, webhook triggers, conversation routing) → Supabase (conversation memory, contact state tracking) → OpenAI / OpenRouter (conversation AI, prompting layers) → GHL (CRM, pipeline, calendar, workflows, tags) → Twilio (A2P SMS, voice fallback) Deployment channels: SMS, WhatsApp, Live Chat, Facebook Messenger, Instagram DMs, Inbound Voice, Outbound Voice. For agencies interested in white-labeling: Model options: 1. Setup fee ($1,497) + you manage clients, you keep the MRR 2. Revenue share — I handle setup + maintenance, we split the monthly retainer 60/40 Clients are home service businesses: HVAC, plumbing, roofing, cleaning, electrical. Average client value: $997–$1,997/month. HVAC client result from Week 1: 23 calls handled by AI, 9 bookings, $3,800 recovered from missed calls. If you’re already working with home service clients on GHL and want to add this as a productized service — DM me. I can walk you through the system and we can figure out if the white-label makes sense for your setup.
1 like • 8d
@Kelly Lynch Compliance is non-negotiable on the outbound side — you're right to flag it. The system only contacts leads who previously opted in through an inbound channel (form fill, inbound call, web booking). No cold list texting. For voice outbound, every Retell agent opens with a clear introduction and an opt-out: 'This is an automated message from [Business] — if you'd prefer not to receive these, just say stop and we'll remove you immediately.' The number is registered through A2P 10DLC for the business, and GHL has a STOP keyword trigger that instantly removes the contact from all future automation. Opted-in source list + agent-level opt-out declaration + STOP keyword unsubscribe + A2P registration — that's the compliance baseline before any outbound sequence runs.
0 likes • 4d
Catching up on this thread — a few great points I want to address directly. @Malik Ahmed — the 7-channel setup is the part that surprises agencies most. They expect "AI voice" but when they see SMS, WhatsApp, Facebook DM, Instagram, and chat all in one orchestration layer, it reframes the conversation entirely. The $3,800 week-one recovery number is the one I lead with because it makes the value tangible before we even get into features. @Kelly Lynch — that’s a valid gap. Agreed on cross-campaign opt-out tracking — a verbal "stop" on a Retell call needs to propagate across all active sequences, not just that campaign. We handle this by writing the opt-out to a DNC field in GHL immediately during the call (n8n catches the webhook and suppresses all subsequent triggers across channels). The call log with the timestamp serves as the written record. Worth tightening for anyone running multi-channel outbound. @Okasha Khan — exactly the positioning intent. A single productized system the agency can plug in is a much easier sell than 7 separate tools. The client-facing outcome stays simple; the backend complexity stays ours. @Bridget Mao — thank you! Structure is everything when you’re white-labeling — the cleaner the offer, the easier it is for agencies to resell.
What a 30-day AI deployment actually looks like for agencies using this stack
For anyone white-labeling or deploying AI for home service clients — here's the actual timeline I run. Day 1 (Import + Connect): - 277-asset GHL snapshot loads - Retell voice agent attached to client number - n8n orchestration layer connected - Missed call text-back live within the first hour Days 2–7 (First Results): - Reactivation campaign targets 90-day dead leads - Post-job review automation fires - Client sees first AI-handled inbound call Days 8–14 (Activation): - Full outbound sequence running - Call transcripts reviewed — qualifying logic adjusted - Emergency routing configured (trade-specific) Days 15–30 (Reporting Layer): - Recovery dashboard live in GHL - New reviews tracked and reported - Reactivated bookings counted The agency angle: you're not selling a chatbot. You're selling a 30-day deployment with a revenue report at the end. That report is your case study for the next client. Pricing structure I run: - DFY setup: $1,500 one-time - Monthly management: $997–$1,497/month - 3-step deploy: Import → Attach API → Collect Margin For the HVAC client: $3,800 in Week 1. $1,500/month ongoing. If you're building something similar — what does your first-month deliverable look like?
1 like • 8d
@Brendan Jowett The 'before' screenshot is a practice I've added: before anything goes live I capture their analytics panel — missed calls last 30 days, review count, lead response time. When Day 30 hits the comparison is visual and in their own data. They can't argue with a screenshot they watched me take. On 90-day retention: strong because the Day 30 report creates the anchor. By Day 90 they've seen compounding — more reviews, higher rating, more inbound volume. Clients who churn are usually ones who didn't see clear ROI by Day 30 — which is exactly why fast-win workflows go live first.
Selling AI Reps to home service businesses — full stack + how to pitch it
Getting DMs after my last post, so here's the full picture. The system is called an AI Rep — it handles everything a home service business misses when they're on-site. 📲 Text Rep (n8n + Claude + GHL): → Fires within 60 sec of any missed call → Qualifies the lead, answers questions, books appointments → Updates GHL pipeline automatically 📞 Voice Rep (Retell + GHL): → Handles inbound calls live when the owner's unavailable → Collects lead info, handles objections, schedules callbacks → Syncs all call outcomes back into GHL 🗄️ Memory layer (Supabase): → Stores lead context across every conversation → AI remembers past interactions — no cold starts The pitch that actually works: Don't sell "AI". Sell "you'll never lose a lead when you're on a job again." For home service businesses (HVAC, plumbing, roofing, electrical) — this positions as a $1,000–2,000/month service that practically sells itself once you show them a live demo. Proof: HVAC client recovered $3,800 in Week 1 from missed calls alone. Now on a $1,500/month retainer. If you're an agency owner looking to add AI Reps as a service to home service clients — drop a comment or DM me. Happy to walk through the full setup and how I pitch it.
0 likes • 8d
@Brendan Jowett That means a lot Brendan — genuinely. The memory layer piece is the one most builders skip and it’s exactly what turns a one-call system into a relationship. When the AI remembers the homeowner’s name, their last service, and what they said last time — the trust completely changes. Really glad it resonated. This community has some of the sharpest builders I’ve come across — the quality of thinking in here is on another level. 🔥
1 like • 8d
@Okasha Khan 100% — the fastest way to kill any objection is to show them the number they're already losing. When an HVAC owner hears "3 missed calls last week = $900 walked out the door" they stop thinking about the cost of the system and start thinking about what it's already costing them to NOT have it. That reframe alone closes most deals. Are you building in the home service space too?
Why I stopped building Retell + n8n systems from scratch for every client
For the first 6 months I built every voice AI system custom. New Retell agent. New n8n workflow. New GHL sub-account configuration. Every time. It worked. But it didn’t scale. Then I started using a pre-built AI workforce snapshot as the base layer. Here’s the exact tech stack inside the snapshot: → Retell AI — inbound voice agent, sub-500ms latency, live call routing → n8n — central orchestration layer (all webhook logic lives here) → GHL — CRM state, workflow triggers, SMS delivery → OpenAI — conversation intelligence and qualification logic Instead of rebuilding, I import the snapshot, swap in the client’s Retell API key and phone number, and the full system is live in 48 hours. What the system covers: → Inbound voice agent (after-hours, qualification, booking) → Missed call SMS text-back (60-second response) → Database reactivation (outbound SMS to dormant leads) → Review automation (24h post-job) Margin model: Snapshot: $97–$297/mo Client billing: $497–$997/mo DB Reactivation is the fastest ROI module. First client result: $3,800 recovered in Week 1 from a 14-month-old lead list. The n8n + Retell + GHL stack is the right combination for this. n8n handles all the routing logic, GHL executes the CRM actions, Retell handles the voice conversation. Who else is using this stack? What’s your snapshot deployment workflow?
0 likes • 8d
@Kelly Lynch Exactly right — that 'client 1 takes longest, client 2 is mostly config' shift is the whole business model change. Once the base snapshot is dialed in, onboarding becomes a checklist not a build. What niche are you deploying this for Kelly?
Built an AI text-back for an HVAC client — $3,800 recovered week 1 (n8n + GHL)
Sharing a workflow I built for a home service client last month — figured this group would appreciate the n8n angle. The problem: HVAC tech is on a job, phone rings, can't answer. Lead calls the next company on Google. Revenue gone. The fix: n8n webhook triggers on missed call in GHL → Claude generates a contextual reply → SMS sent within 60 seconds. Week 1: $3,800 in recovered bookings from leads who had already moved on. Simple flow: → GHL missed call webhook → n8n → Claude generates reply (personalized by time of day + location) → GHL SMS action The difference-maker was the AI-generated message. Not a generic "we'll call you back" — but a specific, human-sounding reply based on context. Now scaling this to a full AI Rep: → Voice AI (Retell) handles inbound calls when the tech is on-site → Text AI handles SMS follow-ups and booking → All synced back into GHL pipeline automatically Anyone else building home service automation with n8n + GHL? What's your trigger setup look like?
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Liton Sarker
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@liton-sarker-4404
I help home service businesses automate lead follow-up, booking, and customer communication.

Active 2h ago
Joined Aug 16, 2026
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