hurray - done my homework with the help of ChatGPT

Really enjoyed today's session. The biggest takeaway for me was that "what we do isn't necessarily unique, but why we do it and the stories behind it are". I've spent this afternoon journalling around the exercise, "If my life was a book...", and it's taken me down a rabbit hole of memories. Looking back over the different chapters of my life, I've realised Brighton Stitch didn't suddenly appear when I retired. It's really the culmination of things that have been with me since childhood: learning to knit from my grandmother, watching my mum sew, studying fashion, working in the industry, making my own clothes, and eventually discovering a love of repurposed textiles. I've even designed a book cover for my journal to keep me motivated! 📖 If anyone hasn't started the exercise yet, I'd really encourage you to give it a go. I found that once I started writing, the connections between different parts of my life became much clearer, and it helped me understand the story I'm actually trying to tell through my business.

I've done my homework(!), and really enjoyed working through the first week's exercises, thanks to chatGPT. The Q's helped me realise that whilst I thought I was building a business selling bags, I'm actually building a brand around thoughtful making and giving beautiful textiles a second life. ....here it is..... What I do? I design and handcraft bags and accessories from repurposed textiles, helping people carry practical pieces with character, quality and a story. Who I help? People who appreciate thoughtful craftsmanship, natural materials and sustainable choices, and who want everyday accessories that feel personal rather than mass-produced. What problem(s) do I solve? I create beautifully made bags and accessories that combine function with individuality, giving carefully chosen textiles a second life instead of becoming waste. But, why people should care? Because the things we use every day should be made to last, bring us joy, and reflect our values as much as our style. And so, my positioning is: Slow-made, thoughtfully designed bags and accessories, handcrafted in Brighton from repurposed and reclaimed textiles for people who value quality over quantity. And, what do I want to be known for? Creating beautiful, practical pieces that prove thoughtful reuse can be every bit as desirable as buying new. And if you're still reading, My Values are: ~ Thoughtfulness ~ Craftsmanship ~ Sustainability ~ Quality ~ Creativity ~ Kindness ~ The Outcome: my clear message and personal brand foundation. I'm Lindsay, founder and maker behind Brighton Stitch. I design and handcraft bags and accessories from repurposed textiles and carefully sourced natural fabrics in my Brighton studio. I help people who value craftsmanship, sustainability and individuality find everyday pieces that are practical, beautiful and made to last. Every item is made in small batches or as a bespoke commission, proving that thoughtful reuse can create products with character, purpose and a story worth carrying.

Get Visible course. Week 1: What you do Integrating psychotherapy, counselling and coaching, I help women navigate change, loss and uncertainty with courage and clarity. Who you help Women experiencing change, loss or transition who feel stuck, disconnected, or uncertain about their next chapter. The problem you solve I support women to understand their story, identify their patterns and cultivate the self-understanding and self-compassion needed to create meaningful change. Why people should care Because the life you want is often on the other side of the change you're afraid to make. Your positioning Because your one wild and precious life deserves more than survival, self-doubt, or settling for less than you truly want. What do I want to be known for? Helping women find the courage to live more consciously and authentically Values “What is it that you will do with this one precious life?” I want to be known as the therapist who helps women find the courage to live authentically. Outcome: A clear message and personal brand foundation. I'm Jane Edwards, a psychotherapist, counsellor and coach. I help women experiencing change, loss and transition understand their story, recognise patterns that may be holding them back, and cultivate the understanding and self-compassion needed to create meaningful change. Through an integrated approach combining psychotherapy, counselling and coaching, I help women find the courage to live more consciously and authentically.

hello there. I enjoyed today's coaching session and wrote pages of notes. Thanks Lyndsey. I had drafted a LinkedIn post about laptop covers that I make, but felt too "cringy" to post it on LinkedIn, in front of my former corporate colleagues. It helped to talk about our human fears this morning and I just went for it. I tried in incorporate Lyndsey's suggestions and be clear on what I do, who I help, the problem I solve and why people should care. I posted about what I could offer and hinted at what problems I could solve for them. I also include a few words on my brand story (why I am now selling handmade laptop covers, why it matters, why me, why now and why it's important). I probably didn't include everything (I didn't want to drone on forever). here's the LinkedIn link I'm not looking for glory but I would welcome feedback 🙂