Do you know how much it costs every time a prospect says no? I asked @Katie Manzanares this recently. She said: "Nothing?" "$1,700." I replied. Between all 3 locations we've served just under 5,000 clients. Average clean is $250. Clients average 7 cleans. $250 x 7 = $1,700 lifetime value. Every prospect that doesn't book — $1,700 gone. Every 5 that don't book — $10,000 gone. I spent years avoiding sales. I was afraid of rejection, afraid of not having all the answers. I left money on the table for years. What changed everything? Realizing the goal isn't to sell people. It's to serve them. Today on the Road To A Million I'm ranking every sales decision from worst to best to build a million dollar cleaning business. -Pricing. -Quoting tools. -What to actually sell on. -Why prospects really don't book. -The biggest mistakes on quote calls. None of this costs money to implement. Just a decision. 📅 TODAY — Monday, June 1st ⏰ 4:00 PM EST 🔗 Join here: → https://us02web.zoom.us/j/88924559923 Drop a 💪 in the comments if you're showing up.