Starting January 1, 2027, buying certain supplements in California could become a little more complicated for young consumers. And yes, this includes products that may contain one of the most researched supplements in the fitness industry: creatine. California Governor Gavin Newsom signed Assembly Bill 2030 into law on September 28, 2026. The law restricts the sale of certain over the counter diet pills and dietary supplements marketed for weight loss or muscle building to people under the age of 18. That distinction matters. Despite headlines suggesting that everyone in California will suddenly need to show identification to buy a tub of creatine, the reality is more complicated. The law does not create a blanket ban on creatine. Instead, it focuses heavily on how a product is labeled, marketed, or otherwise represented. Still, that raises a much bigger question: Should a highly researched supplement such as creatine potentially end up in the same regulatory category as questionable fat burners and aggressively marketed weight loss products simply because of how it is advertised? That is where this debate becomes interesting. What Does California's New Law Actually Do? California's AB 2030 takes effect on January 1, 2027. The law prohibits retailers from selling covered over the counter diet pills and dietary supplements for weight loss or muscle building to consumers under 18. Products may fall within the law's scope when they are labeled, marketed, or otherwise represented as helping someone lose weight or build muscle. Importantly, the law does not simply publish a list saying: Creatine is banned for minors. Instead, the language creates a category based largely on marketing and representation. Creatine is specifically relevant because the legislation allows consideration of ingredients including: - Creatine - Green tea extract - Raspberry ketone - Garcinia cambogia - Green coffee bean extract But the presence of an ingredient does not necessarily mean every product containing that ingredient is automatically treated identically. The marketing and purpose of the product are central to how the law operates.