Mastering Facebook ads is superpower ๐ฏ Learn it and you can sell just about anythingโ
. Hereโs everything you need to know to crush ๐ช๐ป 1) Never start from scratch, Use different frameworks for creating ads. - Pain, agitate, solve - Hook, educate, sell - Attention, interest, desire, action โ
Frameworks will allow you to churn out creatives really fast & youโll never run out of creative ideas 2) 70% of people watch your ads while the sound is turned off. If youโre not adding captions to your ads then you arenโt able to communicate with those people. So make sure whenever youโre making an ad-creative, Add a caption to it. 3) Your Ads should answer, "What, exactly, will customers achieve?" It's not: "Buy shampoo for hair fall." It's: "Say goodbye to hairfall in just 7 days & get silky smooth hair." Outcome clarity is critical. 4) Create a personal swipe file: Whenever you see a great โ
landing page โ
Ad โ
Ad-Copy โ
Advertorial Save it in your swipe file. So whenever youโre creating for yourself, Youโll have 100โs of inspiration 5) People love free. So instead of saying: โGet A, B for $45 + $4.99 for shippingโ. You should say: โGet A for $45 & Weโll include B & free shipping if you order right now.โ Simple yet very effective. 6) People HATE seeing ads. So, Instead, make your ads fun & engaging: - Add humor & memes - Tell stories - Make ads as you talk in real life Even if they buy your product or not, they should feel like it was a good use of their time to watch the ads. 7) Facebook Ads Dimensions to keep in mind. Single Video Ads โ 4X5 Single Image Adsโ 1x1 Story Format Adsโ 9X16 8) Create 5 different ads from single ad โ
Take your best performing creative โ
Note 5 different sales angle your audience resonates with 9) keep ad same, Just change first 4-5 seconds in creative You don't need new creatives, Utilise your assets wisely 10) Once youโre done creating your campaign. โ
Go through campaign, Ad-set, Ads again โ
Check Budget, Location, Targeting โ
Check Headline, Primary text, UTM Parameter & Links Even a single mistake can ruin your whole campaign, Double-check everything.