Hey Keith, Absolute great and valid question! The decision to move a domain from GoDaddy to Cloudflare, as mentioned in Jason's training, is actually a strategic one. Jason as you may be aware is the top GHL affiliate of all time. He literally goes fishing with the CEO, and they call upon him for advice and strategies. Wherever possible Keith, follow the steps and guidance from Jason as best you can. Of course you are free to have the last say in your business… but, to get the best results and set yourself up as Jason did, just use that strategy. Now Keith, while GoDaddy is a solid and popular choice for domain registration (I’ve personally used them for years) and hosting, Cloudflare offers some specific advantages, especially in terms of performance and security. However… Here's a bit of a breakdown: 1. Performance Boost: Cloudflare is known for its global Content Delivery Network (CDN), which can significantly speed up the loading time of your website. It's like having a series of expressways for your website data, making sure it reaches visitors faster, no matter where they are. 2. Enhanced Security: Cloudflare provides additional layers of security to protect against DDoS attacks, data breaches, and other cyber threats. It's like having a digital security guard for your website. 3. Free SSL/TLS Certificates: Cloudflare offers free SSL/TLS certificates, which are crucial for secure and encrypted web traffic. While GoDaddy also provides SSL certificates, they often come at an additional cost. 4. DNS Management: Cloudflare's DNS management is pretty robust and user-friendly, offering you more control and quicker DNS propagation times. 5. Cost-Effective: Depending on your plan and needs, Cloudflare can be more cost-effective in the long run, especially when you factor in the additional features and security it provides. That said, it's not mandatory to switch from GoDaddy to Cloudflare as mentioned earlier Keith. GoDaddy can still be a good fit, especially if you're comfortable with their platform and services.