One Thing Worth Getting Clear on Before Chasing Deals
When people first get interested in buying a business, it’s tempting to focus only on the deal structure no money down, seller financing, creative terms, etc. But something I’ve learned is that the business itself matters more than the deal. Before getting excited about numbers, it helps to ask: Do I actually understand how this business makes money? Is demand stable or growing? Would I feel comfortable running this day-to-day, at least at first? Does it fit the lifestyle I want after leaving the 9–5? A great deal on the wrong business can still become a headache. Clarity upfront can save a lot of time, stress, and expensive lessons later. What’s one non-negotiable you’d want a business to meet before you’d consider buying it?