For me, it always comes back to book formatting and interior architecture. A great cover gets them to look, but clean, professional interior layout is what keeps the reader immersed and builds serious brand authority. I’ve found that a lot of authors focus so heavily on the launch marketing that interior structure becomes an afterthought, which can unfortunately hurt reviews later on. If anyone is wrestling with formatting hiccups or layout flow right now, drop a reply happy to share what's worked for me!