Use Mock-Ups to Close More Deals A simple Canva or Google Earth mock-up showing their home lit up increases conversions by 40%+. Clients love visualizing their display before committing. AI tools can be game-changers, know the right prompts to execute what needs to be done.

Start Marketing EARLY – Get Ahead of the Competition! Did you know most homeowners book holiday lighting services in September or October? That’s why you need to start marketing way earlier like July (or even January if it’s your 2nd year+). Why? Beat competitors by reaching customers first. Lock them with "Christmas in July" or "Early Bird Specials." And for 2nd year+, Offer easy payment plans while holiday excitement is still fresh. I know the next question in mind is HOW? Run Facebook & Google ads early. (VISIBILITY, WE EXIST), and never forget the traditional way of introduction, hand out flyers before others even start. Then the favorite of most clients, REWARDS - early bookings with discounts or perks. The sooner you start, the more jobs you book! Feel free to share you insights or raise any questions. STAY TUNE FOR PRO TIP #2