Most beginners aren’t losing deals because sellers are “unreasonable.”They’re losing deals because they’re overpricing risk. Here’s what’s actually happening: • You’re assuming best-case rehab • You’re trusting ARV more than exit demand • You’re leaving zero room for surprises • You’re trying to squeeze max assignment on your first deal That’s not investing. That’s gambling. A real MAO: • Prices in unknowns • Protects your buyer • Gives YOU margin to breathe • Still works if something goes sideways If your deal only works when everything goes perfectly, it’s not a deal. Quick takeaway: Lower MAO = higher close rate = more experience = more money long term. I’d rather lock up 3 conservative deals than chase 1 “perfect” one that never closes.