And no, I’m not saying that lightly. After being in environments with messy systems, recycled leads, and zero clarity… I finally found something that actually makes sense. Not perfect—but way more aligned with how this business should be run. Here’s the thing though 👇Most agents don’t even know what to look for… so they bounce from place to place thinking the next one will “fix everything.” It won’t. If you’ve ever thought: - “Why does this feel harder than it should?” - “Am I even in the right place?” - “Is there a smarter way to do this?” Engage with this post (comment or like), and I’ll break down what I found and what actually matters when choosing an agency. No fluff. Just real insight 👇

The time has arrived. This training is going to be super valuable to new agents/agents with less than 1 year of sales experience. You guys have no idea what is coming. Get your popcorn ready!!!

This weekend in St. Pete completely shifted how I look at content and growing my business. I went to a Jump Start Go event hosted by David Denning and Elle Denning… and honestly, they’re the real deal. No fluff. No “get rich quick” nonsense. Just straight up execution. They broke down exactly how to:• Film content that actually grabs attention• Edit it in a way that keeps people watching• Position yourself so the right people come to YOU And the biggest thing… it finally clicked how to use content to attract business instead of chasing it. For what I do in life insurance, this is a game changer. Instead of cold outreach and fighting for attention, it’s about creating value and letting the right audience find you. Well worth the investment—and then some. If you’re serious about building something long-term (not just posting random stuff and hoping it works), you might want to look into what they’re doing. Curious—how many of you are actually using content to bring in business vs still relying on chasing leads? https://jumpstartgonow.com/ I have attached a link to their website so you can join their facebook group called Marketing For Insurance Agents.

The Agency I Was At Had a 74% Chargeback Rate… Read This I want to share something real—because a lot of new agents are walking straight into this without knowing what’s on the other side. I was at an agency where the average chargeback rate was around 74%. Let that sink in. That means the majority of the business written… didn’t stick. Why was it so bad? The entire system was built around volume, not quality. - The dialer would call 20 people at once - Leads were getting hit by multiple agents constantly - People had no idea who you were or why you were calling - Conversations felt forced from the start The lead quality was honestly terrible. You weren’t building trust…You were trying to force a sale before someone hung up. And yeah… people were making money upfront. But what nobody talks about is what happens after: 👉 Policies cancel👉 Chargebacks hit👉 Income disappears👉 Agents quit It’s a revolving door. What got me in? Same thing that gets a lot of people… - Flashy cars - Nice watches - Big income claims - “Plug into the system and you’ll win” It looked like success. But looking back… it was all surface level. Here’s what I learned the hard way: If the system is built on: - Low-quality leads - High-pressure sales - No real relationship with the client It’s not sustainable. I don’t care how good the script is. Real business looks different: - Clients actually know who you are - They trust you before you ever talk numbers - The policy makes sense for their situation - And most importantly… it stays on the books I’m not saying every lead system is bad… But if you’re in something where: - Everyone is dialing like crazy - Chargebacks are through the roof - And nobody is talking about long-term retention You need to take a step back and ask questions. Anyone can show you a lifestyle. Very few people show you what it actually takes to build something that lasts. Don’t get distracted by the image. Focus on the foundation.

💡 Stop Blaming the System — Build the Right One You don’t need to bash an IMO to figure this business out. You need to understand what model you’re trying to run. 🧠 What I’ve learned after talking to a LOT of agents: The issue isn’t always the IMO… 👉 It’s trying to force a business model that doesn’t fit you👉 Or running a system without understanding how it actually works 📞 Let’s talk about leads (honestly) After a lot of conversations and personal experience: - Leads can work - BUT… they are very difficult to make profitable Especially if you don’t have: ✔️ A very specific system✔️ Strong follow-up process✔️ Capital to test and optimize✔️ Thick skin for rejection And most importantly: ⚠️ A system that is TCPA / DNC compliant⚠️ AND actually pre-qualifies the prospect Because if those two things aren’t in place… You’re just: - Calling cold names - Competing with other agents - Hoping something sticks 🔑 The real problem Most agents are told: “Just buy leads and work harder” Instead of being taught: “Here’s HOW to build a system that actually converts” Big difference. 🟢 The alternative (what I focus on) Instead of relying on volume and hoping… Build a referral-based, organic business: - Realtor partnerships - Loan officer relationships - P&C agent connections - Local network Now your conversations start with: “Hey, you were referred to me…” Instead of: “Why are you calling me?” ⚖️ The truth most people won’t say - Leads = faster, but higher risk - Organic = slower, but more stable Neither is “wrong” But if you don’t have: - The money - The system - The compliance 👉 Leads can burn you fast 🔥 Final takeaway You don’t need to tear down an IMO. You need to: 1. Decide how you want to build your business 2. Go ALL IN on a system that actually works 3. Make sure it’s compliant and sustainable If you’re building organic/referral-based… You’re playing the long game — and that’s where real businesses are built. Drop a comment if you’re running referrals or still figuring it out 👇