Honest answers today. No performing. Finish this sentence without trying to sound confident: "When I think about asking somebody to buy from me, I feel ________ because ________." We are not fixing it yet. We are naming what is actually there. For some of you it is fear of rejection. For some it feels pushy. For some it feels like bragging, and you were raised not to brag. For some it is simply not knowing what to say. All of those are different problems with different solutions, which is why "just be more confident" has never worked for anybody. Finish the sentence. These beliefs are exactly what we have to separate from the mechanics of having an actual sales process. You can have the best process in the world and still not use it.