@Gloria Frazier Great goal. Relevancy is key. Everyone will tell you that consumers have a short attention span, that marketing must be short and trendy. The reality is really different. I mean, if we all have short attention spans, why is our number one past time binge-watching shows for hours and even days at a time? The Modern Marketing Machine workbook (in the free resource library) addresses this exact challenge. Glad to have you here, G!