My name is Kiala Loveless, and I am the founder of Lillah Jay, a beauty brand born from lived experience. After decades in a high-pressure corporate world defined by constant output, creative suppression, and physical sacrifice, my health began to erode. Chronic stress and burnout led me to a pivotal realization that healing and beauty are inseparable, and both begin with a state of mind. My journey through functional medicine and a return to clean, intentional living revealed a gap in the beauty landscape, where women, particularly in midlife, were underserved by products that honored both performance and restoration. Lillah Jay emerged as a reclamation of vitality and self-prioritization, rooted in authenticity, freedom, and conscious care. Our debut face serum, launching in early 2026, is crafted for heat-prone, stress-tired, easily flushed skin. Rooted in science and elevated through botanicals, it restores the look of balance and refines the appearance of texture, tone, and clarity, bringing skin back to a state of calm luminosity.