Activity
Mon
Wed
Fri
Sun
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
What is this?
Less
More
10 contributions to The Brand Is Strong
Tried a new template! Feedback welcome
Hey yall! I tried this new template for posting articles. I chose my brand colors and wanted to get some feedback. https://www.instagram.com/p/DfQVTvlGp9X/?utm_source=ig_web_copy_link&vrfl=MzRlODBiNWFlZA==&srtk=MzRlODBiNWFlZA==
0 likes • 4d
Hey @Julienne Louis I loved this template! I found it to be really engaging, and it held my attention. I'm no designer but as a reader I'll share what I noticed: - For the first slide, it might be good to add more space between your headline and website, cause it looks a bit like your website design at the bottom of the page is getting cut off. You could also make the headline a bit smaller and move it up, so it still is the main feature, but you have more space overall. If your article is on Ebony and not on your professional website, you could also remove the URL. At first glance, I thought the piece was on your site and was amplified in EBONY. - Some of the font sizes are smaller, which I'm guessing was done to have more room for the pull quote? Its a tiny bit hard to read. For your next post, it might be helpful to shorten your pull quote so there is consistency in font sizing across all slides. Awesome carousel regardless! and happy belated 🥳✨
INTRO & HOMEWORK #1
Hello all! My name is Francesca and I'm a video journalist turn- ing content creator. I know I'm late to the homework, but the course and the live calls have been amazing, so I want to follow through. I've always been interested in the intersection of pop culture, politics, and society. I've created content in that space for work, but with others in front of the camera. Now, I want to start creating for myself with me at the forefront. MY PILLARS: Compassionate, Curious, Credible MY WHY: I want to make people interact with the media they consume more intentionally. I want to give people comfort and joy. Content I love: This is a video package I scripted for work on the economic impact Bad Bunny's PR residency would have on the island. Although I didn't voice the package, I really enjoyed writing it, and I felt so proud pitching this to my team. It felt great building out a pop culture topic into something with more depth that leaves viewers feeling smarter about an artist they like. I would love to do similar videos/topics for myself and talk more about the intersection of pop culture and politics, but I worry if I get too political, I'll get in trouble with work. So, I plan to stick to more pop culture, books, and music/k-pop topics for now.
INTRO & HOMEWORK #1
0 likes • 4d
Hi Francesca! This was sooo good, amazing work. I think there is plenty of room for you to create content in a similar vein that can encourage viewers to think more critically, engage more intentionally, and still have fun with certain topics like pop culture, books, k-pop. There is so much overlap with politics, economics, history, and more!
Week 2 Homework: Short-Form Script
Hey everyone! So, I decided to create a short-form script first (I'm working on a long-form idea but still need a bit of time). In this video, I'm sharing 3 reasons why a person's makeup may not be hitting despite having all the products and all the things. I think it's important to identify how you like to look first before getting into products and techniques, so this video is a starting point. Maybe it could be a series. In the spirit of experimentation, I added some zooms, photos, and a meme. I've created content with some bullet points that baaaarely made sense, but sitting and writing my idea out was really really helpful. Thank you so much, Franchesca, this really has been an awesome 3 weeks. Very open to feedback and excited to check out what you all created!
Week 2 Homework: Short-Form Script
1 like • 14d
Julienne thank you sooo much for this feedback! I hear you on buying all the products. Its like when I started weightlifting and I was doing all the exercises. No progress and just so confused. So I get it! I like "3 reasons your makeup doesn't hit" a lot!
1 like • 4d
Hey @Minty Musing! This is such good feedback, thank you! I love that you flagged adding more images for the blush, skin, lips look I made mention of - I didn't even think of that. Tbh, I didn't really use a specific reference for the look I did, I always just kind of freestyle it, but even me winging it ties back to me knowing my personal makeup style so well that I can do that easily, which is the message I'm trying to get across to people! Really like how you said I could tie that back to a YT vid too. Glad you enjoyed the meme LOL love Nene. And of course, am totally open to dm'ing with you for a brainstorm moment! Message me anytime😊
Intro + Homework
Hey everyone! My name is Khera, and I'm a makeup + hair artist, beauty writer, and beauty podcaster. My why is cutting through the noise and overwhelm and making beauty feel lighter, more creative, and a fun contributor to our overall well-being. My brand pillars are: - Expertise: After 15 years as an artist, I enjoy sharing what I know and making beauty digestible while educating and equipping people with the information and tools to make informed decisions. - Enjoyment: Beauty can be a moment for play and expression; there are no rules, and I like to bring that energy when I’m working with clients and when I share information online.  - Ease: This pillar has a double meaning. First, beauty is unique to everyone depending on their lifestyle and their needs. I like helping people find ways to make their routines easy and enhance their lives, not overwhelm their lives. On a personal level, this word is important to me as I enter the next phase of my career and intentionally work towards a life with space for more ease in it. As for content I’m proud of, I have two pieces: - The first is a tutorial I made breaking down the blurred lip trend. - The second piece is a story I wrote for Byrdie explaining what cheek stains are and teaching readers how to use them. I loved this exercise! It really got me thinking. Thank you, Franchesca; very excited to be here!
0 likes • 14d
This is so helpful — I've done short form breakdowns before, but not for every piece. I think I need to bring that back. Thank you for mentioning this!
0 likes • 12d
@Julienne Louis I love that goal! very very achievable, and your suggestion for evergreen content ideas are fab. Gonna incorporate more of those for sure! Thank you😊
HW 2: 2nd Idea/Combining Niches
last year was the 50th anniversary of Arthur Ashe's third and last grand slam win. he is the first and only Black American man to win the largest title in professional tennis. as a Black history scholar and avid tennis fan, last year I excitedly drafted an essay/long form video that explores the connections between race/racism, sports, and politics, something that is ever relevant (re: Coco Gauff being targeted by racial abuse online just last month; the Howard tennis team receiving an email from UMD's tennis team with klan iconography). the script is about 12pgs long and explores Arthur Ashe's history/legacy, the racist history of tennis in the US, and connecting them to today/the two men poised to potentially break the drought and become the second Black American man to win a grand slam... i also want to do an exposé on the USTA and their racist/bigoted/transphobic past and present. possible titles i've come up with: - The Kingification of Arthur Ashe - The Dark Side of Tennis: The Illusion of Inclusion - Does tennis have a racism problem? - Will there ever be another Arthur Ashe? curious to hear other's thoughts about "combining niches" and talking about this topic while in my Minty Musing makeup. would it be too distracting? Or maybe I go the Olurinatti route and create a separate channel for these types of long form videos (that aren't specific to makeup). open to thoughts/opinions! also, if you're interested in reading the script, i'm happy to share directly! here are a few thumbnails i drafted...
HW 2: 2nd Idea/Combining Niches
1 like • 15d
Hi Minty! As a beauty girl, I'm probably biased, but I enjoy seeing someone do their makeup while they talk about something that isn't related to makeup. As an example, I have seen a few YT thumbnails of a beauty creator who talks murder mysteries (just haven't watched cause that genre isn't my thing), but I've seen her around for years. I think it could be something to explore/test if you want to combine! I like your first two thumbnails, but I think it would be great to see your face on there with your makeup. As someone who doesn't follow tennis too closely, I wouldn't know what your video is about without reading the title next to it as well. Maybe there's a way to include a tiny bit more context, like adding one of the headlines from your last thumbnail? I like these headlines too: - The Dark Side of Tennis: The Illusion of Inclusion - Does tennis have a racism problem?
1-10 of 10
Khera Alexander
2
2 points to level up
@khera-alexander-5410
I am a creative and beauty lover excited about growing, learning, and reconnecting with childhood interests.

Active 1d ago
Joined Sep 29, 2026
Powered by