Folks - this message/strategy is extremely important if you want to grow your online business... The money truly is in the follow up - but it goes much deeper! The attached (image 1) represents a quick poll I posted in our Growthworks CORE group... I asked them "How long were you in our universe (subscriber or aware of Fletcher Method or Growthworks) BEFORE you purchased Growthworks?" And as you can see (and as we expected)... 71 customers purchased within the first 90 days...(awesome!) But 98 customers purchased after the first 90 days! This brings me to: IMPORTANT CONCEPT #1: Chill and don't rush things (you can't hurry love). You must have a nurture sequence in place. (Nurture Sequence overview here)... I can't even recall the number of times I've prematurely killed otherwise profitable ad campaigns, promotions and even whole products just because I was too caught up in short term thinking... (The number of times I've head clients say some version of "I've been running these ads for 3 days, I have 22 leads and no appointments - WTF?!"...) But, as counter-intuitive as it might seem, you actually DON'T WANT CUSTOMERS WHO BUY TOO QUICKLY! These are your cancels, chargebacks and headaches. They need to be pressure closed and seldom stick. This is like getting married to the waitress you met last Saturday in Vegas: super fun today but probably a nightmare over the long run :) You want the folks who come to you ready to work with you! - they've seen you and your content many times and have built the bond and trust required for a good, long term relationship! As Jay Abraham says "clients not customers!"... Understanding this "long tail" concept (greater distribution occurs over time) can literally make or break your business! (The Long Tail). Remember Image one - MOST of the clients (and REVENUE) happened over time, after the initial wave of business. This how pros market!