Good morning! In your opinion what is the most important aspect of marketing/digital marketing? Is it ROI? Brand awareness and likeability? Pure efficiency? Cost? Target Audience? Creatives/Creativity? I would love to hear all of your opinions in the comments below! My personal opinion is that while all of the above are important for an overall successful marketing plan/strategy, the focus should be on understanding the needs, likes, and behaviors of your potential buyers, otherwise known as market research. I chose to teach SEO so that I can impress the importance of natural traffic, though I would never say that paid marketing and advertising is not effective.

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