You need a vision. Write the vision and make it plain if you don’t have a vision for your business then how do you expect for the business to survive when we are born we have expectations. The world expects us to learn our native language, math, and how to communicate your business when is birth should have expectations. Who does it service? Why does it service them? Who would you like to attract? Why do you attract them? How often you attract them? This is how you’re able to determine if your business is still alive you don’t want a dead business.