What do you want people to know you as? This might be your brand word. .... Might not Go...

Most people I talk to don't have a clear strategy for Linkedin they don't know: What to post? How to post? When to post? You know what is more important then any of these questions Why to post? Are you posting to get views on your website, are you posting to leverage your business, are you posting for sales? How you post is always connected with Why? Don’t tell me you post every day for fun. Instead know why you are making a making a piece of content If you need to start at the end. Write the end of the post the action you want people to take What would attract a cold prospect or a specific pain point, a specific problem write about the problem. Then talk in the post of the how to overcome it. Bonus if you share a personal story and talk in the language of the prospect this makes them feel seen and will make them want to move even more at the end. Why do you post? Share below in the comments.

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