What is a Chief Executive Human?
Most people are trying to use AI to do more. That’s the mistake. The Chief Executive Human model isn’t about output. It’s about where your energy actually belongs. A CEH does not: -execute everything -micromanage tools -live inside tasks -stay “busy” to feel productive A CEH is responsible for three things only: Direction. Decisions. Design. That’s it. If something doesn’t require your judgment, it shouldn’t require your time. The problem most people run into with AI is they use it like a faster assistant, not a structural shift. So they: -prompt endlessly -tweak constantly -stay involved in every step They’re still the bottleneck — just a more exhausted one. The CEH model flips that. Instead of asking: “What do I need to do today?” You ask: “What decisions need to be made once so execution can repeat without me?” That’s the difference between: managing work and designing systems A Chief Executive Human captures: -how they think -how they explain -how they decide And then lets AI handle the repetition. This is why CEH isn’t about stepping away from your business. It’s about being involved at the right altitude. You stay close to: -strategy -message -quality And far away from: -manual execution -re-explaining the same things -starting from zero every week When people say “AI didn’t change anything for me,” this is usually why. They never changed who they were being in the system. You don’t need to work harder. You don’t need more tools. You need to stop acting like the worker… and start acting like the executive of your own time. That’s the Chief Executive Human. More on how this gets applied practically soon.