See the CALENDAR TAB for the joining details and to add the event to your personal calendar. Schedule & Key Topics 1. Welcome & Introduction (5 min) 2. The Power of AI in Jewelry Business (10 min) - How AI streamlines brand-building & decision-making - Why AI isn’t replacing creativity—it’s enhancing it 3. Building a Jewelry Brand in Under 30 Minutes - Live Demo: AI-Powered Brand CreationBrand Prism – Crafting your brand identity - Product & Collection Design – Turning vision into reality - Jeweler’s Avatar – Identifying your ideal customer - AI Marketing for Social Media – Content Planning 4. Q&A and Interactive Session - Open floor for your questions - Personalized guidance on applying the AI tools 5. Closing & Next Steps (10 min) - How to implement what you’ve learned today - Exclusive resources & upcoming sessions

Here's a 2 minute video that could save you a LOT of heartache. https://www.youtube.com/watch?v=AkQajPtdK40 In short, I don't agree with the frame of this video because it makes it sound like this woman, as nice as she is - was in the right and Shopify was in the wrong. Incorrect - as a business owner, this woman lost 7k due to her own ignorance of how Anti-Fraud works in eCommerce. When selling Luxury items online, especially JEWELRY - you simply must be aware that we are playing a game with different rules. The woman in the video clearly had some flaw in her ID Verification process which allowed someone to do in-store pickups in a way that they could chargeback the funds on the card after getting the Merchandise. This broke my heart, because she seems like a really nice person that was just trying to give great service. Unfortunately, not all Customers are your friend. The tools Shopify mentions in this video are a mainstay among the big players in eComm Jewelry, but obviously they aren't going to tell you about them. I however, will: - Sygnified is a great tool that was developed on 47th. We know, and have worked with the development team that created the tool - they are great people and their tool is used by $1 Million MRR eComm Brands. Highly recommend. - Eye 4 Fraud (E4F) is also a very good solution. *These tools are important because they offer Full Chargeback Protection, which is like Fraud Insurance for the Retailer. Watch the video and know that you don't need to have this set up YET - but a day will come in your Business' maturity where Anti-Fraud becomes a necessary expense.

Comments from three Kevins here. Hmmmm...Looking forward to exploring and learning. Interesting material so far.

In the 'About' Video that you saw just before entering, we discuss how the University Education Model is actually obsolete. Because of how LOOOOOONG it takes to productize their Education, Major Universities are always behind in the quality of information they give students. Then, on the other end of the spectrum - we have the informational quagmire that is Mainstream News and Social Media. Whether your news of choice is CNN, FoxNews, or MSNBC - the viewers of these channels are actually getting "News Entertainment" tailored to the viewers existing Beliefs & Opinions in order to lock them to the screen and sell Advertising. On Social, these opinions are further bolstered by Social Media algorithms that show viewers what they want to see - creating little echo chambers in our individual Social Profiles. With all of that in mind: HOW DO WE KNOW WHAT IS REAL? HOW DO WE GET INFORMATION AND MAKE OUR OWN DECISIONS? The truth of the matter is, we now have to pay attention to that "Fake News" dynamic in the Jewelry Industry. Major Jewelry Industry News Sources now report on things like The Diamond Market in a way that pushes an agenda for YOU to buy from their Marketplace - NOT actually tell you what to expect in the Jewelry Market. (Ex. "We project that Customers will opt for a strong return to Natural Diamonds in order to give a more suitable gift for Engagement"). I'm paraphrasing, but we know who this is - and there is ZERO DATA supporting this claim. In fact, the data on Naturals does not speak well to their future prospects in ANY measurable way. It's a ploy to sustain a compromised business model. So how do we address this at Jewelers Advantage? OUR ONLY AGENDA is to make sure you are building inspiring and effective Jewelry Businesses, that are capable of scaling into a true Brand on eCommerce. We don't care about your Materials, we don't have any vested interest in Natural or Lab Diamonds - or ANY material/commodity market. When it comes to Jewelry Industry News (see attached), this is our approach:

Hello everyone - welcome to AI for Jewelers. This is our way of taking our Consulting work at Jewelers Advantage and making it more accessible to people JUST getting off the ground with a new Jewelry Business centered around Customs. You will get our full story within the first few videos of Module 1. We have all of the Curriculum for AI for Jewelers already designed and outlined - now we're dialing in processes to cover the necessary ground on Video Production in this Program and our Excalibur programs. In order to establish a cadence where we can observe everyone's progress more effectively - we're getting a good batch of people in here before dropping Module 2, which focuses on Personal Brand and the overall scaling strategy to prepare for Jewelry eCommerce. This will occur between the 50-100 Member mark. (We just need to get a feel for the group as it takes shape, and have some data help us make the final decision as people enter the group). When it comes to this "Community" page - There are no stupid questions, only stupid answers - so the burden is on us to make sure you are getting the Strategy + Information + Action Steps you need to be successful (and then of course - you have to take ACTION to achieve a Transformation). We have a great roadmap for you, and we're here to help build a NEW VISION of the Jewelry Industry with everyone here - so don't hesitate to drop a question in this thread. So feel free to say "Hello" - both myself (Real-life Human Jesse) and my Co-Founder @Richard McCarthy WANT to get to know you and help you succeed. If the question is complex, we will cover the topic on a Group Call, so be on the lookout for UPDATES TO THE CALENDAR where we will drop GROUP CALL TIMES and directions for HOW TO JOIN. Thanks again for joining us. Let's all leverage AI for Jewelers to do something INCREDIBLE. This is The Jewelry Industry. 🙏