Why Do Most Business Books Fail to Attract Clients?
Most business books fail to attract clients. Why do you think that is? Let’s open this up. In your opinion, what’s the biggest reason business books don’t lead to real opportunities like clients, speaking gigs, or partnerships? Is it: - ❌ Too much theory? - ❌ No clear message? - ❌ No obvious next step? - ❌ Written for “everyone” instead of one ideal reader? - ❌ Something else? Bonus question:If you have written a book already — what do you wish you’d done differently? There’s no right or wrong answer here. This is about learning from each other and getting clearer on what actually works. I’ll jump into the comments and share what I see most often with the hundreds of authors we’ve helped. Let’s get the conversation going 👇 — Kevin