In Part 2, @Ryan Bakke, CPA when presenting or selling or just connecting, gives a simple and concise formula for "getting past the croc brain" (as Oren Klaff would say) and turning off their instinctive "No" responses. Can't sell or persuade or even help a closed mind, right? Ryan's 3-step formula: 1) TIME: Just like dating, familiarity breeds breeding ;) 2) PAIN: Do you understand and connect with their real, current pain? 3) STORY: Facts, figures, and features don't sell a tenth as well as good stories. Because stories are memorable and they connect emotionally, visually, viscerally. I know this last one because I built my story-driven math and science edu for teens around it.