Quick hack for my fellow coaches running ads
You ever notice how most coaching ads look the same? A bit of text, maybe a stock photo, some vague promise to “change your life”… Yawn. 😴 Here’s what no one is talking about: video testimonials. Yeah, I know—groundbreaking, right? But hear me out… Instead of telling people how good you are, why not let your clients do it for you? Real humans, sharing real results, in their own words (and emotions). It’s like giving your audience a sneak peek into the success they could have if they work with you. Text testimonials? Nice. But video? Different league. People trust faces, voices, and raw stories more than carefully crafted text. Video gets people to stop scrolling and start paying attention. And trust me, when it comes to coaching, trust is everything. Here’s the mistake I see time and time again: Coaches who actually get results but have zero testimonials to show for it. You’ve got the transformations, but no proof! How are people supposed to believe you’re the real deal without hearing it from your clients? So if you’re not slapping a few client success stories into your ads strategy, you’re missing a trick. And while you’re at it, use those videos in a remarketing campaign too—hit those “almost” clients with a final nudge.