Are you playing the Money Date - as your daily money attunement ritual?? If you just played for 7 Days ... you'll have Seven Money Dates. Seven times you chose to look instead of waiting for money to demand your attention. 3 Core Breakthroughs (Days 1–7) Breakthrough #1: The Number Is Information, Not a Verdict What happens: The founder spends ten real minutes with the number she's been avoiding. What shifts: - From: "I don't really want to know." - To: "Now I know where my business actually is." The pattern: Avoidance keeps the vision and the evidence apart. Looking closes the gap. It's uncomfortable, but it's the first solid ground. What this enables: Decisions made from where the business is, not where it feels like it should be. Breakthrough #2: Revenue Isn't Profit Until the Hidden Costs Are Counted What happens: The founder looks at one offer and one client and counts what she never invoices for: time, follow-up, communication, problem-solving and mental space. What shifts: - From: "This offer and this client bring in good money." - To: "I need to know what they actually cost me before I decide what they're worth." The pattern: Potential and revenue are the numbers that feel good. Delivery cost is the number that tells the truth. What this enables: Keeping, evolving or repricing offers and clients based on real profit, not hope. Breakthrough #3: Over-Giving and Under-Pricing Are the Same Leak What happens: The founder sees the extras she gives beyond the agreement and the comfort she builds into her prices. What shifts: - From: "Doing more is just how I care for clients" and "this price feels safe." - To: "Extras get stopped or priced, and I no longer charge less on autopilot." The pattern: Both behaviours protect the founder from feeling too much: too expensive, too demanding, too much to receive. Both cost profit. What this enables: Pricing built from value and the economics of delivery, with clean agreements that protect the margin.