I don’t believe Impact domains are the same as PBN’s (private blog network). Here’s an explanation: PBNs (Private Blog Networks) - A PBN is a strategy, not a type of domain. - It’s a network of websites owned/controlled by one person or company, used primarily to build backlinks to a “money site” (the site you actually want to rank). - These sites don’t usually have much real audience value — they’re built for SEO power. - Google considers PBNs a black-hat tactic. If caught, both the network and the target sites can be penalized. Impact Domains - “Impact domains” isn’t an official SEO term. It’s more of a marketing label. - Typically, people mean expired or auction domains with strong backlink profiles (good authority, history, or niche relevance). - These can be repurposed for: Redirecting traffic/link juice to your site. Building a real site (legitimate content + branding). - Or yes, as part of a PBN. Key Difference - Impact domains = the raw material. (A domain with history/authority.) - PBN = how you use them. (A strategy that might use impact domains to pass authority.) So, an impact domain can become part of a PBN, but not all impact domains are used that way. Some marketers buy them to build real standalone sites, local lead-gen sites, or redirect campaigns — all safer than a PBN setup. Credit ChatGPT