One of the biggest mistakes I see new RUO founders make is waiting for the “perfect” credit card processor before they start building volume. In reality, the payment options available to a brand doing $5K/month are usually very different from what becomes available once you’re consistently doing $50K, $100K, or more. The better strategy is to build your payment stack in stages. 1. Rapid ACH This is still my favorite starting point and backup payment rail for RUO. It works for startups, gives you a bank-to-bank payment option outside the card networks, and can help you start building legitimate transaction history while you work toward stronger processing options. For qualifying transactions, the system can provide payment guarantees against common ACH return risks, which makes it much more useful for ecommerce than old-school ACH. Apply here: https://HatanaLink.com 2. Pipe Pay Pipe Pay is a WooCommerce plugin that helps automate P2P payment workflows using options like Venmo, Cash App, PayPal, and Zelle where permitted by those services. It can verify customer payment proof and automatically update WooCommerce orders, which removes a lot of the manual work involved with P2P payments. I view it more as a startup or backup tool than your final payment infrastructure. 7-day free trial: https://pipepay.app/?ref=msosxyzi Code: BOB for 5% off. 3. Kashu For growing RUO merchants, Kashu gives you access to a more traditional card-processing experience through a payment orchestration layer. For many specialty RUO merchants we've seen structures around 8% processing with a 5% reserve, subject to underwriting. One feature I really like is clearly displaying the statement descriptor during checkout. That can help reduce confusion when customers later look at their card statement. Apply here: https://payments.kashupay.com/?mrp_link=P7KyBLHDFX3EHi 4. $50K+/Month RUO Merchants

Every Tuesday, I host a free live workshop inside the Business of Biohacking community for entrepreneurs, affiliates, marketers, and operators who want to understand the business side of biohacking, RUO peptides, supplements, bloodwork testing, and related wellness verticals. Tuesday 4:00 to 5:15 PM Central Time Live on Google Meet Join here: https://meet.google.com/myo-mnoq-oix This workshop is built for people who are serious about learning how to build, launch, and scale in the biohacking space without relying on hype, medical claims, or shortcuts that put their brand at risk. We’ll be covering the real pain points that RUO peptide entrepreneurs and biohacking business owners face, including: Sourcing reliable inventory Understanding COAs and third-party testing Quality control and customer trust Compliance, disclaimers, and safe marketing language Website design and conversion Shipping, packaging, and fulfillment Payment processing issues and alternative payment options Social media advertising challenges Affiliate recruitment and management Organic traffic, Reddit funnels, SEO, and email marketing Supplement, bloodwork, coaching, and private label offers Long-term brand growth and business strategy This is not medical advice and we will not be discussing product use, dosing, or health claims. The focus is strictly on business strategy, compliant marketing, operations, customer acquisition, and growth. RSVP in the comments if you’re joining this Tuesday.