One thing I've been noticing is that it's easy to fall into the trap of thinking every drop in performance means something is wrong with Google Ads. Then I look deeper and realize there are so many moving parts that can quietly affect profitability before the ads are even the real issue. I'm still trying to figure out which factor has the biggest impact over the long run. For those who have been through this already, what ended up making the biggest difference for you? Was it the product... The store... The feed... Or was it actually the campaigns?