We have crossed a huge milestone since starting this Skool community! I am genuinely thankful to everyone here who contributes to make it a better experience for everyone! As a thank you gift, the first 150 should now have lifetime access to our standard plan. Thank you thank you!! Also a bonus that you may have not thought of. Right now you’ll get 40% commission for anyone you refer (if you use your affiliate link). If you’re part of the first 150, then that’s positive financial ROI straight into your pockets. For those who are new and making their investment for it, only 2-3 people successfully referred and it pays for itself. Not even including the main ROI being what’s learned, taught, and implemented through the connections. Now we enter into the next phase, let me know with a dm your thoughts on how to improve and provide more value as we go. All ideas are welcome. @Joe Quero and I along with our team members are making plans this Friday to discuss this as well!

If you've been around us a while, you know September is our hard one for GrowthCLUB attendance. Every year. Historically our September GrowthCLUB runs about 26% below our other GrowthCLUBs in attendance — school just started, everyone's traveling, somebody's kid has a tournament. I have years of notes that just say "out of town." "Family stuff." "Maybe December." This year we nearly tripled it — and then had to close registration, because we ran out of seats. It wasn't luck and it wasn't one magic ad. It was new coaches on the team. Showing up at BNI and every networking table we could get to, long before any of it turned into a registration. Doing what we said we'd do, following up when we said we would, and letting other people talk about us instead of talking about ourselves. None of that felt exciting while we were doing it. Most weeks it felt like admin, and I genuinely wondered if it was landing. It was landing. Shout out to Dan — he came on as my VA and took the least glamorous job we have, calling people all day and hearing "not this time" more than anyone should. A full September room doesn't happen without that. And to Joe — thank you for building something worth filling a room for, and for never letting us settle for good enough. "We don't have enough chairs" is the best problem I've had all year. To everyone who grabbed a seat — thank you. To everyone who didn't: December. Get on it early this time. What's the good problem you're hoping to have by the end of this year?

Part 2 of my last Marketing Post👀 We put all ten of our marketing strategies on a whiteboard Monday. It was humbling. Ten of them. We ran out of marker about eight in, which felt a little on the nose. Then came the actual question: what is each one giving back? And here's the part that's on me. For most of that list, if you'd asked me, I would've said something extremely confident like "oh yeah, that one's been great for us" — with absolutely nothing behind it. My tracking method was vibes. Very sophisticated. Highly recommend if you enjoy being wrong later.🫣 Some of these are slow burns by design. Nobody watches one of our videos and calls that afternoon — they meet Joe somewhere, then go look us up to see if we're the real deal. That's a different job than lead generation, and it matters. But "it's a slow burn" can't be the excuse I use forever for not measuring something. So we're building a funnel behind every single strategy. All ten. Because we've grown to the point where "I think that lead came from Google?" isn't an answer anymore. If I can't measure it, I'm either pouring money into something that's already dead or starving something that's quietly working — and I won't find out which until it's expensive. Not the fun part of marketing. But I'd rather know than keep guessing confidently. So — if I asked where your last five clients actually came from, could you name it? Or would you be running on vibes like I was?

NOT BECAUSE IT WAS BAD! Because what used to work... just stopped working. And halfway through the year, that meant a major update, not a tweak. Joe(owner), Dan(my VA), and I have spent the last few months testing and measuring — the unglamorous kind of work where you're staring at numbers instead of doing the fun creative stuff. What used to move the needle wasn't moving it anymore. And some of what we almost skipped was actually where the results were hiding. So now we're rebuilding — not from scratch, but from evidence. Which honestly feels better. Less "hope this still works," more "we know this works now, let's do more of it." Here's the part I keep coming back to: it's tempting to just keep running the plan that used to work, because admitting it stopped feels like losing ground. It's not. It's the difference between building something that resets every few weeks and something that actually stacks year over year. Anyone else mid-year-realize-what-used-to-work-doesn't-anymore right now? Tell me I'm not alone.

Nobody hands you a manual for becoming a manager. You just… become one. And then you figure it out. That's roughly how it went for me. I stepped into a management role at ActionCOACH KC and quickly learned that coordinating projects and coordinating people are completely different skills. The thing I was best at — just doing the task myself — was suddenly the thing holding me back. So I white-knuckled it for a while and hoped nobody noticed. Here's the part that's a little embarrassing: I work for ActionCOACH KC, a business coaching firm. The manual existed the whole time. I just hadn't picked it up. When I actually started working through ActionCOACH's management framework, everything changed. Not because it's magic — because it made me stop improvising. It gave me a structure for training someone instead of doing it for them and hoping it stuck. It turned "why isn't this getting done right?" into an actual answerable question. Most of what felt like a me problem turned out to be a no system problem. Once the framework was in place, AI became the accelerant. I'm not a developer, but I've taught myself enough to build custom tools that connect our systems — CRM, task management, pipeline reporting — straight into AI. Less busywork, fewer things slipping through the cracks. It was like magic! But I'll be honest: AI only helped after I knew what good looked like. Automating a broken process just gets you broken results faster. If you're new to managing people and feeling like you're making it up as you go: you're not behind. You're just in the part nobody warns you about. And you probably don't need to invent the answer — you need to go find it. So tell me — what's the one task you're still doing yourself that you know you should be handing off? Drop it in the comments. I'll go first: for the longest time it was event follow-up. I was convinced no one could do it "right." Turns out they could — I just hadn't written down what "right" meant.