In this one I break down the 8 insights she shared inside Grow with Evelyn that got her there, plus what’s actually happening on the Meta ads side that makes them work. A bit of what’s inside: 👉 why advertising things inside your community converts better than advertising the community itself 👉 how going from freemium to paid changes the quality of traffic Meta sends you 👉 the about page mistake that kills conversions even when the ad itself is great 👉 how artefacts can unlock higher tier sales and become some of your best performing ads The takeaway: small, marketable things inside your community are the real unlock, not another full community overhaul. Watch here: https://youtu.be/yZjGYSfagOM&views