π My name is: Mrs. Kathy King π My company is: Tiara Marketing π I live: Southern California πͺ My experience with the industry is:I've been in marketing for over 30 years, but my love for trade shows started when I was 19. My first marketing job was as a marketing assistant for a small software company. While it wasn't the right fit for me, it led me to apply for a marketing internship with a bridal trade showβand that experience changed my career. I fell in love with the energy of the show floor, the creativity of booth designs, and watching how each exhibitor brought their brand to life. It also taught me what it truly means to serve people and build relationships at eventsβeven when you're attending as a sales representative without a booth of your own. Over the years, I've continued working with exhibitors through the boutique agency my husband and I built, creating trade show marketing materials, sales collateral, and campaign assets. We've also had the opportunity to support projects for Tito Ortiz's Punishment Athletics and create audience engagement materials for major film releases like Project Hail Mary, The Wild Robot, and The Story of Everything. Today, we've come full circle by focusing primarily on helping trade show exhibitors and event-based businesses. π I specialize in:As the Founder of Tiara Marketing, I help trade show exhibitors prepare before the event and continue the conversation long after the show ends. We specialize in production design, sales and event materials, campaign assets, AI voice campaigns, and strategic marketing systems that support stronger customer engagement and business growth. π― My audience is:Trade show exhibitors, consumer product brands, show promoters, and event-based businesses looking to maximize the value of every event they attend. π I help them by:Helping trade show exhibitors get more value from every event by strengthening customer follow-up, improving conversions, and creating a clearer path from booth conversation to sale. We do this using our proprietary C.R.O.W.N. Methodβ’, which gives business owners a structured way to step back, evaluate their business objectively, identify opportunities, organize priorities, and move forward with confidence.