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The army taught me one of the most useful copywriting principles I know. While I was in the shooting range, A common saying I would hear a lot is: "Aim small, miss small” But what does that have to do with copywriting? 👉 Write for a specific avatar, rather than a general audience. 👈 If you have a clear description of the ideal buyer, And you also write specifically for him, You’ll naturally attract some of the broader audience too. It’s exactly like the shooting range. If you aim for the bullseye, you’ll often miss, But you’ll still be close to it. Whereas if you just try to hit the target, You’ll have a lot of bullets that you miss completely. “Aim small, miss small”

Business is like chess. Instead of trying to memorize every possible line, Learn principles that can be applied in any situation. This is why general business advice is undervalued, While templates, methods, and tactics are overvalued.

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-let's level up together. Just leave a reply and like others too.🚀