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3 contributions to Get Grounded | Calm Marketing
Monday / Stop Starting From Scratch Every Single Time
If content creation feels exhausting, there’s a good chance it’s because you’re doing the hardest part over and over again. Starting from nothing. Blank screen. Blinking cursor. “What do I even say today.” That moment right there is where most of the energy goes — not in the writing, not in the posting, not in the strategy. In the starting. And for a lot of neurodivergent brains, starting is genuinely the hardest cognitive task there is. It’s not a character flaw. It’s how we’re wired. The brain resists initiation even when we know what we want to say. Even when we care about the topic. Even when we’ve done it a hundred times before. So the fix isn’t to get better at starting. It’s to stop having to start. This is what batching actually means — not a four-hour content marathon on a Sunday afternoon. It means that when you do have words, you capture more than you need right now. When you have a thought that lands, you pull two more out of it before you close the tab. When you write one thing that works, you ask yourself what else lives next to it. You’re not creating content. You’re building a pile. And then on the days when the brain won’t start? You’re not starting. You’re just picking something from the pile. This week’s minimum viable action: Next time you post something — anything — write down two more ideas that live right next to it before you close the app. Don’t write the posts. Just the ideas. Two sentences each. Somewhere you’ll actually find them again. That’s it. That’s the whole thing. What’s your current system for capturing ideas when they show up — or do they just disappear into the void? Tell me below. 👇
Monday / Stop Starting From Scratch Every Single Time
0 likes • 30d
@Dana Sacco I use my Notes app too! Though often when I encounter this ideas later, the momentum is gone. Not always though. It's good to at least have this system in place.
The Reason Your Content Feels Hard Has Nothing to Do With Discipline
Can we talk about why content creation is actually exhausting for a lot of us in here? It’s not laziness. It’s not inconsistency. It’s not that you don’t have anything to say. It’s that the way content creation gets taught was designed for a very specific type of brain — one that finds repetitive systems energizing, can context-switch without a recovery period, and doesn’t lose the thread when life interrupts the schedule. That’s not most of us. For neurodivergent brains, the standard content advice creates a specific kind of exhaustion: Post every day → decision fatigue every single day Batch your content → requires a 4-hour focus block most of us can’t reliably access Show up consistently → but consistency looks different when your energy isn’t linear Just repurpose! → still requires you to sit down and do the thing The advice isn’t wrong exactly. The framework is just built for someone else. This week we’re going to talk about what actually works when your brain doesn’t run on linear energy, predictable focus windows, or the ability to perform enthusiasm on command. We’re talking about voice-first workflows so you’re not staring at a blank screen. Batching that works in 20 minutes, not 4 hours. Repurposing systems that mean one piece of content does five jobs. And knowing which platforms actually fit how your brain works — so you stop trying to be everywhere. No discipline required. Just a different approach. Before we start — what’s the part of content creation that costs you the most energy right now? 👇
1 like • May 25
I'd say the switching between tasks. I have two mailing lists for my two author pen names plus a Substack, Instagram, and Twitter. Not to mention regular email and LinkedIn for a separate business. It's a lot to keep up with and like you said a lot of decision fatigue. Repurposing sounds good in theory but often ends up taking longer than it should. Plus I've found (at least from my experience) that success on social media means actually being social (i.e. engaging with others), not just showing up, posting your stuff, and darting out. Which I actually love doing but it can be a huge time sink for anyone, especially those of us prone to "distractability."
I get it... but this stresses a lot of people out
This is from the main Skool room from one of the founding people. People look at this and start stressing - they get worried "they are failing" because they are only making $2k a month or $500.... THIS STUFF DOESN'T MATTER in the end! So ignore these styles of posts 𝗦𝗲𝘁 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗴𝗼𝗮𝗹 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗼𝘄𝗻 𝗽𝗮𝗰𝗲.
I get it... but this stresses a lot of people out
1 like • May 22
@Annie Carlisle So true! Or how many years it took them to get to this point -- maybe not for this specific business, but through trial and error with other business ventures.
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Kate Findley
1
3points to level up
@kate-findley-7222
I'm a freelance copywriter and author. My upcoming novel is Just Go-For It, a modern take on Alice in Wonderland.

Active 22h ago
Joined May 11, 2026
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