Honest take from someone who builds automations for a living: Claude Code is a coding tool first. For a candle business its best use is not writing captions, it is building small systems, like a simple order tracker, a custom-order form, or scripts that clean up your customer list. If you are not technical, that is friction. ChatGPT in normal chat mode already covers most of what you need for content and planning, at a lower cost. Before adding another subscription, write down the three most repetitive hours of your week. If it is answering the same order questions or checking stock, one simple automation beats any new tool. And on the pass: someone may share one, but do not build your plan around it, the free tiers plus ChatGPT will carry you further than you think.