Not much about ads, but I think something most people overlook is what to do with them once you get them in. If they are coming in from an ad, there's a good chance that they are not familiar with Skool. So do you have an onboarding that get's them coming back? I see so many people running ads and bringing people from YouTube and then being upset that they disappear. Well if you'd signed up for Facebook and only had one friend would you have gone back?

@Sammi Johnson One thing that you may consider is creating a referral circle of other Skool communities that are in you ecosystem but not competition and recommend them to your new members as part of a Skool 101 so that they have a reason to come back to the platform.

Definitely!