Your experience deserves a better name… A while back, I changed one word on my website menu: BLOG became RESOURCES. That’s it. One word. But something big shifted. Not just visually, not just strategically. Something shifted in how I related to my own work. Because my inner critic had been quietly calling my writing self-indulgent for years. Just Amy processing things on the internet. Nothing to see here. 🙈 Renaming it asked me a different question. Not *what am I feeling?* but *how can this be of service?* It gave me a new angle for crafting and sharing my experiences. Through the lens of genuine usefulness rather than whatever that voice in my head had decided it was. And here’s what happened… The RESOURCES section is now the most visited part of my entire website. Those articles act as standalone lead magnets. They’re the main driver of my newsletter sign-ups. People find them, read them, and decide if they want more. Same writing. Same ideas. Just held differently. TRY IT FOR YOURSELF: Here’s a place to start. Look at what you’ve already written, or already know, or list some ideas you have - (or use any of these…), and ask: what is this actually doing? 1. “Some thoughts on embalming” → A plain-language guide to what embalming is, what it isn’t, and what families can ask 2. “Why I stopped using the word closure” → A reflective piece on grief language and what we say instead 3. “That funeral that changed everything for me” → A case study in what meaningful ceremony actually looks like 4. “What I wish families knew before they called a funeral home” → A practical rights-and-choices guide for people at the beginning of the process 5. “How I plan a ceremony when I’ve never met the person” → A behind-the-scenes look at ceremony design methodology 6. “On sitting with a body at home” → An introduction to home vigil and what families need to know 7. “The questions nobody asks at the arrangement meeting” → A question bank for families navigating funeral decisions

It's so wonderful to see you all start to arrive - I feel like the excited/nervous party host who's spent way too long decorating and tidying... now it's time to exhale and receive the joy of you each arriving... :) Feel free to share a quick intro in the comments below... perhaps: where you're based, what you do & one main struggle you have with promoting your work/services... GO! x