Today I am sharing a really good starting point for anyone who wants to create AI video but has not spent much time inside HeyGen yet. This tutorial walks through creating your first AI avatar video, using HeyGen AI Studio, cloning yourself to create a Digital Twin, and creating additional AI characters. The reason I think this is useful for loan officers is that you do not have to choose between making video content and spending your entire day recording video. Once you understand how the system works, you can use AI video for some of the educational and repetitive content while still using real video when your personality and personal connection matter most. Here are a few ways I would use this in the mortgage business. 1. Borrower Education Create short videos explaining things you answer all the time, such as seller concessions, VA financing, FHA basics, credit preparation, the preapproval process, or what happens after going under contract. 2. Realtor Co Marketing Create a video for an open house, listing, builder community, or financing strategy that your Realtor partner can share with their audience. 3. Build a Weekly Video Series Create a consistent educational series where your Digital Twin handles some of the production instead of you having to sit down and record every single video from scratch. 4. Repurpose Approved Content Take an educational message you have already created and turn it into additional video content, or create another language version when appropriate. The important part is that AI video does not remove your responsibility to review what gets published. If the video includes mortgage programs, payments, rates, product details, disclosures, or other financial claims, verify everything before it goes out. TRY THIS TODAY Pick one question borrowers ask you all the time. Write a simple 30 to 45 second answer, put it into HeyGen, and create your first avatar video. Do not worry about making it perfect. The goal today is simply to learn the workflow from script to finished video.