Thank you @Andrey Bernhart golden nuggets as always : ), can’t wait to see the full video ! I have a few questions, probably obvious for more experienced publishers, but I’m still on my 1st book so I’m not sure. How do you spot trends early on? Is there a way to identify trends are likely to take off from the ones that will not? Do you need tools like Helium 10? A satellite book (like 6/7) can help you bring new readers into your brand, but I guess it could also become the doorway to a new niche… for example, if my main brand were about cookies/food, a 6/7 satellite might be “Cookie recipes for 6/7‑year‑old young chefs”, and that book could give me a way to start a children’s brand, since I’d already have an email list of parents. Is this part of the strategy as well? On special editions: apart from creating a seasonal satellite (like “Piano Songs for Christmas”), has anyone tried doing any kind of “special edition” by adding colour, changing the layout, inserting illustrations (or more of them, if you already have some), or adding things like ribbons, baubles or other seasonal decorations (but I’m not talking about changes only on the cover) ? In other words, is there a way to turn a non‑giftable book into a giftable one? Of course, any book can be a gift, but some categories work much better... Or in the end, are seasonal satellites just the best way to achieve this?